Ep 36 - How to simplify getting clients using Facebook Groups - Interview with Michelle Vroom

Inspiring Women in Business

What makes business harder is our mindset that it should be hard. We overcomplicate things so much that it delays our actions to get the things that we want for our business. However, if we decide to make things simple, it is going to be simple.

In this episode, Michelle Vroom talks about why we are making things in our business difficult and how we can simplify them. She also shares the power of one strategy and one offer and some tips on how you can make success and find clients through your Facebook group.

Listen and Enjoy!

Key takeaways from this episode:

• Women resist doing business because they've been programmed to believe that it needs to be hard.
• We are very much wired o expect instant gratification and results in a world where it is praised which results in overcomplicating things.
• Be aware of the reason why you want things to be hard in your business and redirect it.
• It is more efficient and productive to have just one offer, one ideal client, one message, one strategy, and one platform.
• Many people are complicating things by creating more and more offers and strategies and it's taking up so much of their time and energy.
• The secret code and formula are within you. You are the code and the formula.
• The 3 objectives of destination events in a Facebook Group: To grow, to pre-sell, and to sell.
• There will always be a need for Facebook and a need for people to be in a community with one another.
• One strategy can work if you decide that it is going to work.
• Simplicity starts with a decision to let something be simple even though that's going to be the most challenging part about it.
• There are different phases and seasons to business and you don't need everything for your business in one season.
• Relationships are what's going to lead to clients.

Episode Timeline:

00:00 Episode Intro

00:45 Podcast Intro

02:06 Who Michelle Vroom is and who she helps

03:08 How Michelle ended up with the business that she has today

05:13 Why do some women overcomplicate doing business

06:22 Our expectations of instant gratification and results

07:31 Undoing the pattern of overcomplicating things and delaying actions

08:53 Michelle's passion to help women feel more empowered

10:32 The first steps to simplify getting clients

13:35 The power of one strategy and the objectives of destination events

17:32 The importance of your ability to build relationships with people

19:28 What makes a strategy work

22:04 The advice Michelle wishes she'd been given when she started her business

24:18 How to find more about Michelle Vroom

25:07 Outro

Connect with Michelle Vroom here:

Facebook Group: https://www.facebook.com/groups/marketlikeabossgroup

More about Ruth:

Hi, I’m Ruth, a business coach specializing in helping freelancers and business owners adjust their mindset and their marketing so they can get fully booked with clients they LOVE to work with. I’ve helped hundreds of self-employed women achieve the time and money freedom they craved.

I’ve started this podcast because when I first went all in and left the corporate world to be a freelancer, I was grateful for any work that came my way. After over 20 years of freelancing and working for other people, I started to realize I’d created a glass ceiling for myself.

In 2017, I finally started listening to that voice that had been telling me for a long time that I wasn’t doing what I loved and fulfilling my true potential. It took a critical illness to give me that wake-up call. I don’t want the same to happen to you.

You can expect practical advice, inspiring stories, and a lot of aha moments as we uncover and kick to the curb all the obstacles you have been putting in your way.

I’m on a mission to inspire women to start and play bigger in business.

Connect and know more about Ruth Gilbey here:

Coaching: https://www.ruthgilbey.com/coaching

Free Masterclass: https://www.ruthgilbey.com/the-sold-out-solution-2022

Facebook: https://www.facebook.com/ruthgilbeymarketingandcoaching/

Instagram: https://www.instagram.com/ruth_gilbey/

LinkedIn: https://www.linkedin.com/in/ruthgilbey/