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31 - Psychology-Driven Brand Strategy with 23 Wise Words' Elena Connolly
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In this episode, your host, Starlett Henderson talks to 23 Wise Words' Elena Connolly about waking up and smelling the strategy, copywriting and brand strategy, psychology-driven brand strategy, and more.
Elena gets into why psychology-driven brand strategy coupled with killer copywriting can be the essence many businesses are lacking, and why they are not converting. She often finds those businesses who are established, in their fourth year of business are wanting to solidify their foundations, their brand and professionalism, yet they can't answer the basics. This is where her strategy sessions come in- finding the root of their brand and allowing that to flow consistently through their messaging.
Being a thought leader, for Elena, is providing a different perspective. Get to know her perspective and how it can help your brand positioning in this episode!
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