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Episode 3 - Lead Magnet Legitimacy
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I'm going to be talking about Lead Magnets, because can really work for your business if they are done well. Getting leads or contact information gives your business a second chance to have a conversation, share a little bit of that thing you do and get discovered. A Lead magnet can get you those leads. They are still very effective, but there's more to it now. More than just the mechanics, we need to consider what makes a great lead magnet these days.
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