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2024: The Year Digital Becomes "Traditional"
Manage episode 427946055 series 2918784
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Digital advertising is fantastic, until it isn't. Unrealistic promises, mistakes, inconsistent reporting, and outright fraud plague this industry. A THIRTY YEAR OLD industry. Sort your life out, digital... you gots problems.
Inside the Black Box, by Bob Hoffman:
https://dl.bookfunnel.com/6kwmi0qlsq
Sources for current click through rates:
https://broadstreetads.com/successful-click-through-rate/
https://www.wordstream.com/blog/ws/2010/11/22/what-is-a-good-click-through-rate-for
https://www.linkedin.com/pulse/evolution-banner-ads-from-44-click-through-rates-todays-umer-masood/
ISBA article on missing ad dollars: https://www.isba.org.uk/article/time-change-and-transparency-programmatic-advertising
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