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Chris West - Case Studies: Virtual Events in the Next Normal | Ep #31
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Chris West is CEO of Video Narrative, a company that specializes in helping organizations grow through an effective brand story In this episode he is sharing his vision for what association meetings can look like in the next normal we are all creating together.
This year can be a great case study experiment in creating and monetizing virtual meetings and events if organizations use the current situation as an opportunity to transform the way they've always done things -- not just for this year, but in years ahead.
Chris shares the best models for moving to virtual events this year and how those can morph into a hybrid event next year with live and virtual attendance -- and the benefits of doing that. Also, how to monetize virtual content with a subscription model for non-members that can provide revenue to help build a stronger value proposition for members.
Listen in for some innovative ideas and case studies to help your organization be successful as we move through the rest of 2020 and beyond.
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