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Dave Will - Feedback Automation Strategy for Associations | Ep #41
Manage episode 292551636 series 2926194
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Dave Will is a long time association professional who works with associations as a technology entrepreneur. His first company, Peach New Media, developed a learning management system called Freestone and he's currently working on new technology called Prop Fuel that helps associations capture the voice of the member to improve member engagement with feedback and sentiment analysis.
While member engagement is far from new to the market, feedback automation strategy is a new and innovative approach that captures the sentiment around a member at a given point along the member journey.
Most associations focus on transactional behavioral data, but that tells us nothing about why somebody is doing what they're doing. Dave shares why it's so important to incorporate sentiment data into our decision making.
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