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Elizabeth Bailey - Why Life Cycle of Membership is Important [Part 1] | Ep #19
Manage episode 292551658 series 2926194
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What do you know about your membership today? The days of assuming someone joins your association and stays through retirement are gone. Learn why it's crucial to have a deep understanding of who your members are and where they are in their life in order to develop your best strategy.
Elizabeth Bailey, founder and CEO of 2B Communications, helps associations when membership has plateaued, is declining, or they are missing opportunities to connect with their members in a meaningful way. Looking at things like trends in attendance at conferences, uptake in professional development and other performance activities helps lead to actionable strategy.
What do you really need to know about your members? What research is necessary? And what is "return on engagement"? Listen in to find out!
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