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Thomas Altman & Dray McFarlane - How AI Can Boost Membership | Ep #44
Manage episode 292551633 series 2926194
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Thomas Altman and Dray McFarlane are co-founders of Tasio, an organization using cutting edge AI technology in the association arena to predict who will renew a membership and who will not.
Using the same tools that give us targeted ads on Facebook, suggested purchases on Amazon, recommended movies on Netflix and even predictive text on your phone, Tasio uses machine learning to target the challenges associations face by leveraging the data that is already being collected.
This technology allows associations to create effective, low-cost engagement strategies for boosting membership renewal, retention and revenue.
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