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OpenAcademy: MasterClass Meets YouTube With a Localised Twist
Manage episode 413864423 series 2926381
Content provided by BFM Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BFM Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
OpenAcademy is the education arm of marketing-tech consultancy OpenMinds, and is trying to bridge the gap between academic learning and real-world skills through microlearning principles.
The platform allows individuals to take 5-minute lessons in the hopes of upskilling learners on the go and covers a wide range of topics including digital marketing, website optimisation, content creation, and more.
Similar to MasterClass or Skillshare, the lessons are delivered by industry experts, with OpenAcademy leaning on local experts, aiming to make it more relevant and engaging.
Today we explore why a mar-tech company started an online education platform, why Celine decided to lead the initiative, how they're incentivising local subject matter experts to become creators on their platform, the current state of the business, and how Open Academy wants to influence the future of education.
See omnystudio.com/listener for privacy information.
100 episodes
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Manage episode 413864423 series 2926381
Content provided by BFM Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BFM Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
OpenAcademy is the education arm of marketing-tech consultancy OpenMinds, and is trying to bridge the gap between academic learning and real-world skills through microlearning principles.
The platform allows individuals to take 5-minute lessons in the hopes of upskilling learners on the go and covers a wide range of topics including digital marketing, website optimisation, content creation, and more.
Similar to MasterClass or Skillshare, the lessons are delivered by industry experts, with OpenAcademy leaning on local experts, aiming to make it more relevant and engaging.
Today we explore why a mar-tech company started an online education platform, why Celine decided to lead the initiative, how they're incentivising local subject matter experts to become creators on their platform, the current state of the business, and how Open Academy wants to influence the future of education.
See omnystudio.com/listener for privacy information.
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Similar to Open For Business
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
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continue reading
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…
continue reading
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…
continue reading
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…
continue reading
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…
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Each week The Intercept’s Washington, D.C. bureau brings you one important or overlooked story from the political world. Bureau Chief Ryan Grim and a rotating cast of journalists, politicians, academics and historians tell you what the rest of the media are missing. Hosted on Acast. See acast.com/privacy for more information.
…
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