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056 Client Case Study - Kenny Flowers Country Club

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Manage episode 317258675 series 2932651
Content provided by Michelle Wintersteen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michelle Wintersteen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Kenny Haisfield is the founder of resort-wear brand Kenny Flowers. He chats about making floral shirts that aren't your dad's, running a travel-focused DTC brand in the midst of a global pandemic, and how he got Jimmy Buffett to wear Kenny Flowers on his summer tour.

Kenny Flowers has become much more than just a shirt company. Now the brand also offers everything from funky, fresh swim trunks to women's swimwear and dresses designed by Kenny's wife Christina to a line of golf polos to keep you looking fly on the golf course.

The hammocks turned into private villas, the hostels turned into luxe resorts. But one thing remains constant - to continuously reimagine what's possible and embrace that feeling of vacation every day. Mahalo!

--------------------------

In today's episode, we cover:

  • Kenny's backstory and how everything started
  • Bali's magical influence
  • How the brand is evolved from 2015 when it first started
  • What branding is all about - definitely not just a logo
  • How the internet is no longer a luxury but fundamental nowadays
  • Where they envision NFTs can help grow businesses
  • Kenny Flower's Country Club - how it came to life
  • What makes Kenny Flowers brag-worthy
  • Marketing Channels - what have been his marketing efforts, and which ones have changed the most since he started
  • Kenny's golden nuggets advice

--------------------------

Guest info:

For more on Kenny, you can find him as @kennyflowers_ on Instagram.

You can check out their collections at kennyflowers.com.

--------------------------

WORK WITH MKW CREATIVE CO.

Connect on social with Michelle at:

--------------------------

Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee!

--------------------------

This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.

  continue reading

180 episodes

Artwork
iconShare
 
Manage episode 317258675 series 2932651
Content provided by Michelle Wintersteen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michelle Wintersteen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Kenny Haisfield is the founder of resort-wear brand Kenny Flowers. He chats about making floral shirts that aren't your dad's, running a travel-focused DTC brand in the midst of a global pandemic, and how he got Jimmy Buffett to wear Kenny Flowers on his summer tour.

Kenny Flowers has become much more than just a shirt company. Now the brand also offers everything from funky, fresh swim trunks to women's swimwear and dresses designed by Kenny's wife Christina to a line of golf polos to keep you looking fly on the golf course.

The hammocks turned into private villas, the hostels turned into luxe resorts. But one thing remains constant - to continuously reimagine what's possible and embrace that feeling of vacation every day. Mahalo!

--------------------------

In today's episode, we cover:

  • Kenny's backstory and how everything started
  • Bali's magical influence
  • How the brand is evolved from 2015 when it first started
  • What branding is all about - definitely not just a logo
  • How the internet is no longer a luxury but fundamental nowadays
  • Where they envision NFTs can help grow businesses
  • Kenny Flower's Country Club - how it came to life
  • What makes Kenny Flowers brag-worthy
  • Marketing Channels - what have been his marketing efforts, and which ones have changed the most since he started
  • Kenny's golden nuggets advice

--------------------------

Guest info:

For more on Kenny, you can find him as @kennyflowers_ on Instagram.

You can check out their collections at kennyflowers.com.

--------------------------

WORK WITH MKW CREATIVE CO.

Connect on social with Michelle at:

--------------------------

Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee!

--------------------------

This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.

  continue reading

180 episodes

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