124. Scaling as a Freelancer with Sydney Edwards of Seeside Creative

Kiss My Aesthetic Podcast

If you're a freelancer and feel discouraged by a lack of work: this episode is required listening! Today, Michelle is joined by Sydney Edwards of Seeside Creative. She shares advice on determining project pricing, finding recurring clients, and prioritizing happiness in the freelance industry. Plus, Sydney dives into the importance of expanding your network and setting boundaries. So, whether you're a freelancer looking to level up or simply curious about the business side of creativity, this episode is just for you! Sydney Edwards is a seasoned creative entrepreneur with a passion for helping content creators and e-commerce brands strategize, dive into their analytics, and grow their revenue. As the founder of Seeside Creative, Sydney combines her design, marketing, and strategy expertise to provide tailored solutions for her clients. With a focus on building long-term relationships and a data-driven approach, she helps businesses not only thrive but connect with their customers. ------------------------- In today's episode, we cover the following:

• Sydney's origin story and how she helps her clients
• Michelle and Sydney's collaboration with Hotel Lobby Candle
• Lessons learned since starting her business
• Finding the balance and reigning it in when necessary
• Brands leaning into micro-influencers to bring in more revenue
• Maintaining and building client relationships
• Starting as a freelancer and pricing yourself: first, get paid to learn
• Work and travel: structuring your business in alignment with the lifestyle you desire

----------------------- RESOURCES:

• Episode 113: Hotel Lobby Candle with Lindsay Silberman
• Want branding, marketing, or entrepreneurship advice? Leave Michelle a voicemail on SpeakPipe for a chance to have your question answered on the podcast!

----------------------- Guest info: To follow Sydney's journey, you can follow her on Instagram @SeesideCreative, or visit her website, seesidecreative.com. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

• Kiss My Aesthetic Facebook Group
• Instagram
• Tik Tok

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard