Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Content provided by Michelle Wintersteen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michelle Wintersteen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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140. Should You Keep Your Brand Launch a Secret?
MP3•Episode home
Manage episode 389064513 series 2932651
Content provided by Michelle Wintersteen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michelle Wintersteen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Get the inside scoop on whether to tease your brand launch or not! On today's solo episode, Michelle breaks down the hotly debated topic of whether to keep your brand/re-brand launch hush-hush or to give a behind-the-scenes experience to your audience. From the pros and cons to considerations for your community, plus a hybrid suggestion, you'll learn how to leverage your brand's launch to make it a success. ------------------------- In today's episode, we cover the following:
…
continue reading
- Understanding brand launches in the digital era
- How to promote your brand before the launch to increase relationship building within your community
- Factors to consider before deciding to bring your audience along for the entire journey
- Creating anticipation and excitement for your audience
- Considering a hybrid approach
- Debate over revealing new branding now or later
- Episode 096: Client Case Study San Diego Open
- Episode 101: Hemsley Ventures with Ashley Britton
- Episode 113: Hotel Lobby Candle with Lindsay Silberman
178 episodes
MP3•Episode home
Manage episode 389064513 series 2932651
Content provided by Michelle Wintersteen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michelle Wintersteen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Get the inside scoop on whether to tease your brand launch or not! On today's solo episode, Michelle breaks down the hotly debated topic of whether to keep your brand/re-brand launch hush-hush or to give a behind-the-scenes experience to your audience. From the pros and cons to considerations for your community, plus a hybrid suggestion, you'll learn how to leverage your brand's launch to make it a success. ------------------------- In today's episode, we cover the following:
…
continue reading
- Understanding brand launches in the digital era
- How to promote your brand before the launch to increase relationship building within your community
- Factors to consider before deciding to bring your audience along for the entire journey
- Creating anticipation and excitement for your audience
- Considering a hybrid approach
- Debate over revealing new branding now or later
- Episode 096: Client Case Study San Diego Open
- Episode 101: Hemsley Ventures with Ashley Britton
- Episode 113: Hotel Lobby Candle with Lindsay Silberman
178 episodes
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