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143. Building a Slow Fashion Brand with Kristian Hansen

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Manage episode 393099703 series 2932651
Content provided by Michelle Wintersteen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michelle Wintersteen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
How can your brand join the revolution of community branding rather than stick to the old traditional ways? Kristian of Slø has some game-changing insights. Discover the true power of brand loyalty and transparency, the highs and lows of entrepreneurship, and embracing the imperfections. They call Kristian Hansen the Jeans Guy. At Slø, he and his team are redefining what it means to build companies through community. Kristian is a content creator, award-winning serial entrepreneur, explorer, and mission-driven founder currently on a journey to solve the climate crisis through eco-conscious capitalism, the power of consumerism, and data. Not to mention, he has 700K followers and 6.8M likes on TikTok. Outside of Slø, Kristian is an avid traveler & explorer, having visited 74 countries and over 150 cities. He credits his travel experience with shaping his perspective on the world and on business and considers it one of the most important parts of his life. ------------------------- In today's episode, we cover the following:
  • Lessons learned from working in the startup world
  • How the brand and product work together harmoniously
  • Community-based branding and sorting through crowd-sourced data
  • Creating a website customizer and the secret behind a quick turnaround
  • The importance of the founder's story
  • Trusting your experiences to overcome challenges
  • The creative freedom that TikTok allows
  • Why storytelling drives successful marketing
----------------------- RESOURCES: ----------------------- Guest info: To learn more about Kristian and Slø, you can follow him on Instagram @Kristian_Slo and TikTok@KristianFromMNTN, or visit their website slo.is/straight. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard
  continue reading

169 episodes

Artwork
iconShare
 
Manage episode 393099703 series 2932651
Content provided by Michelle Wintersteen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michelle Wintersteen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
How can your brand join the revolution of community branding rather than stick to the old traditional ways? Kristian of Slø has some game-changing insights. Discover the true power of brand loyalty and transparency, the highs and lows of entrepreneurship, and embracing the imperfections. They call Kristian Hansen the Jeans Guy. At Slø, he and his team are redefining what it means to build companies through community. Kristian is a content creator, award-winning serial entrepreneur, explorer, and mission-driven founder currently on a journey to solve the climate crisis through eco-conscious capitalism, the power of consumerism, and data. Not to mention, he has 700K followers and 6.8M likes on TikTok. Outside of Slø, Kristian is an avid traveler & explorer, having visited 74 countries and over 150 cities. He credits his travel experience with shaping his perspective on the world and on business and considers it one of the most important parts of his life. ------------------------- In today's episode, we cover the following:
  • Lessons learned from working in the startup world
  • How the brand and product work together harmoniously
  • Community-based branding and sorting through crowd-sourced data
  • Creating a website customizer and the secret behind a quick turnaround
  • The importance of the founder's story
  • Trusting your experiences to overcome challenges
  • The creative freedom that TikTok allows
  • Why storytelling drives successful marketing
----------------------- RESOURCES: ----------------------- Guest info: To learn more about Kristian and Slø, you can follow him on Instagram @Kristian_Slo and TikTok@KristianFromMNTN, or visit their website slo.is/straight. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at: ----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard
  continue reading

169 episodes

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