143. Building a Slow Fashion Brand with Kristian Hansen

Kiss My Aesthetic Podcast

How can your brand join the revolution of community branding rather than stick to the old traditional ways? Kristian of Slø has some game-changing insights. Discover the true power of brand loyalty and transparency, the highs and lows of entrepreneurship, and embracing the imperfections. They call Kristian Hansen the Jeans Guy. At Slø, he and his team are redefining what it means to build companies through community. Kristian is a content creator, award-winning serial entrepreneur, explorer, and mission-driven founder currently on a journey to solve the climate crisis through eco-conscious capitalism, the power of consumerism, and data. Not to mention, he has 700K followers and 6.8M likes on TikTok. Outside of Slø, Kristian is an avid traveler & explorer, having visited 74 countries and over 150 cities. He credits his travel experience with shaping his perspective on the world and on business and considers it one of the most important parts of his life. ------------------------- In today's episode, we cover the following:

• Lessons learned from working in the startup world
• How the brand and product work together harmoniously
• Community-based branding and sorting through crowd-sourced data
• Creating a website customizer and the secret behind a quick turnaround
• The importance of the founder's story
• Trusting your experiences to overcome challenges
• The creative freedom that TikTok allows
• Why storytelling drives successful marketing

----------------------- RESOURCES:

• Read $100M Leads by Alex Hormozi

----------------------- Guest info: To learn more about Kristian and Slø, you can follow him on Instagram @Kristian_Slo and TikTok@KristianFromMNTN, or visit their website slo.is/straight. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

• Kiss My Aesthetic Facebook Group
• Instagram
• Tik Tok

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard