162. Leveraging AI Tools for Innovative Marketing with Lauren deVane

Kiss My Aesthetic Podcast

Your AI Auntie, Lauren deVane, is back with even more AI tips to be the Anna Wintour of your content. Learn how to save time and money and the real reason why your AI content sounds robotic. From how AI is democratizing education and revolutionizing the design world, buckle up as we dive into the creative world of AI with some engaging banter along the way. Lauren deVane is the founder of The Bemused Studio, where she develops strategic brand identities for bad b*tches through dope design, smart strategy, savvy social, and, most recently, AI. She has worked with over 60 clients on brands of all types. She now specializes in educating brand designers about how they can integrate generative AI into their workflows. Previously, she led creative for Ulta Beauty's social media team, working with celebs like Kylie and Kim, Tracee Ellis Ross, and Millie Bobbie Brown. Lauren has also worked at Walgreens corporate, where she helped start their social media creative team and rebrand the Photo department. She has also designed mobile sites for brands like Ulta, The Chicago Fire MLS Team, and Hyatt. ------------------------ In today's episode, we cover the following:

• Objections creatives have about AI
• Lauren's favorite AI tools
• Why you need to be confident about the "why"
• Honing in on the foundations of your craft
• Lauren's creative workflow
• How ChatGPT can teach you
• Dissonance between real life and digital personas
• Intro to Apple Vision Pro
• VR and e-commerce
• MidJourney Alpha: what it is and what it does
• Advice to new freelancers
• The role of specialists in an AI world
• Mindful consumerism

----------------------- RESOURCES:

• Get access to the dopest ChatGPT course on this side of the galaxy with BAIS Camp and use the code KISSMYAI for 11% off BAIS CAMP.
• Episode 117: Midjourney & AI with Lauren deVane
• Episode 133: Midjourney & AI Part 2 with Lauren deVane
• Episode 154: Streamline Your Design Process with Canva with Juls Christie-Clark
• Monitor and analyze to optimize performance with Modify AI
• Cutting edge AI videos and images with Krea.AI
• Generate creative images using Leornardo AI
• Turn audio into content with CastMagic.AI
• Build and design website fast with Relume.io

----------------------- Guest info: To learn more about Lauren and her distinct style, follow her on Instagram @TheBemusedStudio, or visit her websites, TheBemusedStudio.com and JoinBaisCamp.com. ----------------------- WORK WITH MKW CREATIVE CO. Connect on social with Michelle at:

• Kiss My Aesthetic Facebook Group
• Instagram
• Tik Tok

----------------------- Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee! ----------------------- This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma. This episode was edited by Berta Wired Theme music by: Eliza Rosevera and Nathan Menard