Continuing to Market After the Product Has Sold with Kim Harrison

Screaming in the Cloud

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6M ago 32:33

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Kim Harrison, a freelance content marketing strategist and author, joins Corey on Screaming in the Cloud to talk about asking the right questions to find your target demographic, why she has such a deep love for story telling, and how marketing extends after the product has been sold. Kim shares her unique experiences with solving urgently painful problems that customers are experiencing and subsequently building a relationship with those customers that allows her to solve more pain points down the line.

About Kim

Kim is a professional storyteller focused on strategic communications. She translates complex ideas into compelling narratives, helping teams share their perspectives. She enjoys building impactful stories, and using a range of mediums and channels to reach specific audiences.

For 10+ years Kim has worked closely with teams focused on big data and developer tooling. They have brought new methodologies forward, impacted the language used to describe technologies, and even established new industry categories.

Links Referenced:

Personal/Company website: https://www.kimber.kim/
LinkedIn: https://www.linkedin.com/in/kimberh/
Twitter: https://twitter.com/kittyriot

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