))
Empathetic Marketing – Is It The Secret To Increasing Conversions? with Emily Lyman
Manage episode 371878068 series 2948589
Content provided by Andy Splichal. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Andy Splichal or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Podcast Episode 157 of the Make Each Click Count Podcast features Emily Lyman, the founder of Branch and Bramble. Emily worked with top global companies for well over a decade before founding Branch & Bramble in 2016 to help drive real results for businesses that create a better world. She champions the kind of digital marketing that is backed by data and valuable to both the brand and the customer.
Listen to Emily as she discusses why decision-making is deeply connected to emotions and how empathetic marketing recognizes the power of emotions in influencing consumer behavior and uses this understanding to drive positive business outcomes. She shares how they follow a five-step empathetic marketing process to ensure empathy is integrated at every level of their clients' marketing programs.
Join Andy and Emily as they talk about the importance of A/B tests in all different platforms using the empathy scorecard with data on consumers' values resulting in a significant increase in engagement and clicks.
Episode Action Items:
To find more information about Emily:
branchandbramble.com/empathetic-marketing
ABOUT THE HOST:
Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.
New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.
200 episodes
Share
