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Andrea Featherston - Perfectly Imperfect New Product Launch
Manage episode 316114565 series 2976614
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Andrea Featherston of Featherston Strategies admonishes that perfectionism kills opportunity particularly when it comes to launching a new product. She advises to look at product launch as an ongoing process rather than a one-time event. You need to collect a lot of data during launch so you know what you need to improve on a go forward basis. Andrea provides the 4 key steps you need to follow to successfully launch your new product or service. Listen to the end to get a gift she's offering our listeners.
Show highlights
03:02 Getting a new product or service to market is a journey not a one-time event
04:07 Perfectionism kills opportunity
07:34 The right product launch process will give you a lot of data to help you improve your results
11:38 4 steps to follow to launch your new product or service
14:12 Learn about Andrea. Email Andrea at andrea@featherstonstrategies.com.
Email Jay at jay.kingley@centricityb2b.com
Sign up for a free one hour workshop called The Guide To Getting The Right Clients At The Right Time. The workshop will show you how to tap into the 80% of demand for what you do that is not available to your competitors at up to 20% higher margins where your clients will see you as the only qualified person to turn to for help. This predictable flow of clients that seek you out for your insight and guidance will increase your confidence, allow you to focus on doing what you do best which is serving your clients, and give you the financial returns your business is capable of generating.
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