))
Winning Non-Branded Traffic
Manage episode 348200401 series 2976976
Content provided by CallSource. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CallSource or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Small businesses with fewer resources can win non-branded traffic from larger brands. Winning non-branded traffic starts with identifying the right opportunities from search traffic. Opportunities might be keywords that are lower difficulty and less competitive, better content and page experiences or being able to increase engagement and conversions from pages. There are two mediums within search traffic that have non-branded keywords: PPC search (paid), and organic search (earned). Within each of these two mediums, there also exists short-tail and long-tail non-branded keyword phrases. Everything searched for is based on demand and as a brand of any size, you have to work within the demand of non-branded traffic.
53 episodes
Share
