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How To Be An Illogical Bicycle For Agency Clients with Rory Sutherland
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While the general consensus in marketing today is to be data-driven in all that we do, there’s a problem inherent in the data… …it’s all about the past.
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But if we’re trying to pitch a client on a marketing idea, that’s about something in the future. We need to be able to predict consumer behavior, behavior that’s often illogical and non-sensical.
That’s exactly what Rory Sutherland is going to talk to us about.
Rory is the Vice Chairman of Ogilvy and the founder of their Behavioral Practice, an arm of the globally recognized ad agency that explores the psychology and ‘unseen opportunities’ in consumer behaviour.
Agency Accelerated host Stephanie Liu will be talking with Rory about:
✴️ why we can’t be 100% data-driven 100% of the time
✴️ when agencies need to be completely illogical with clients
✴️ how to present, and sell, crazy ideas
Think of it as your fun – and free! – consultation for your agency.
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