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How To Boost Brand Loyalty For Clients With UGC

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Manage episode 303276290 series 2987438
Content provided by Mike Allton and Stephanie Liu. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Allton and Stephanie Liu or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

UGC is becoming a more and more important part of the marketing mix. But how can you use it to boost brand loyalty for your clients?

The problem is that most marketing agencies don't have a process in place to capture user generated content. As a result, they miss out on the opportunity to engage with their customers and enhance their brands. This leads to lower conversions and higher churn rates. Agencies need an easy way to get more UGC from their clients' channels so they can improve brand loyalty, increase customer engagement, and boost conversion rates.

Benedict Stöhr, CEO & Co-Founder of squarelovin joined us to talk about this topic. He shared his insights into how agencies can leverage user generated content in their campaigns and help build stronger relationships with their clients.

Hosted by long-time agency expert and communication coach, Stephanie Liu, you’ll learn:

- How UGC has evolved in recent years

- What opportunities exist today for brands and agencies to leverage UGC

- Best practices and tactics to help clients achieve their goals

Add next season’s Agency Accelerated shows to your calendar at agorapulse.com/calendar.

LINKS

Agency Accelerated Calendar - https://www.agorapulse.com/calendar

How To Add Agency Revenue With Social Media Services - https://bit.ly/AddAgencyRevenue

Subscribe to Apple Podcasts: https://bit.ly/AgencyAccelerated

Listen on Spotify: https://bit.ly/AgencyPodcast

Subscribe to Google Podcasts: https://bit.ly/AgencyAcceleratedGoogle

Agency Accelerated is the marketing agency podcast for you!

Powered by Agorapulse. Hosted by Stephanie Liu. Produced by Mike Allton.

  continue reading

26 episodes

Artwork
iconShare
 
Manage episode 303276290 series 2987438
Content provided by Mike Allton and Stephanie Liu. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Allton and Stephanie Liu or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

UGC is becoming a more and more important part of the marketing mix. But how can you use it to boost brand loyalty for your clients?

The problem is that most marketing agencies don't have a process in place to capture user generated content. As a result, they miss out on the opportunity to engage with their customers and enhance their brands. This leads to lower conversions and higher churn rates. Agencies need an easy way to get more UGC from their clients' channels so they can improve brand loyalty, increase customer engagement, and boost conversion rates.

Benedict Stöhr, CEO & Co-Founder of squarelovin joined us to talk about this topic. He shared his insights into how agencies can leverage user generated content in their campaigns and help build stronger relationships with their clients.

Hosted by long-time agency expert and communication coach, Stephanie Liu, you’ll learn:

- How UGC has evolved in recent years

- What opportunities exist today for brands and agencies to leverage UGC

- Best practices and tactics to help clients achieve their goals

Add next season’s Agency Accelerated shows to your calendar at agorapulse.com/calendar.

LINKS

Agency Accelerated Calendar - https://www.agorapulse.com/calendar

How To Add Agency Revenue With Social Media Services - https://bit.ly/AddAgencyRevenue

Subscribe to Apple Podcasts: https://bit.ly/AgencyAccelerated

Listen on Spotify: https://bit.ly/AgencyPodcast

Subscribe to Google Podcasts: https://bit.ly/AgencyAcceleratedGoogle

Agency Accelerated is the marketing agency podcast for you!

Powered by Agorapulse. Hosted by Stephanie Liu. Produced by Mike Allton.

  continue reading

26 episodes

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