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How To Prepare Your Agency For The Live Shopping Trend

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Manage episode 315400318 series 2987438
Content provided by Mike Allton and Stephanie Liu. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Allton and Stephanie Liu or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Did you know over a third of adult social media users have made a purchase on Facebook? Social commerce and live shopping are now deeply integrated into platforms like Facebook and Instagram, YouTube and Pinterest, and even Amazon.

Is that a trend your agency can leverage? You bet it is, and we’re talking to an ad agency veteran who currently consults for major brands on how to implement live shopping, and she can help you too.

In a twist, show producer Mike Allton joins the show so that host Stephanie Liu can sit in the guest seat and bring her 15 years of agency experience to bear. If she can coach NASA on how to live stream an astronaut from space, she can help us with shoppable videos on Amazon!

Mike will be chatting with Stephanie about:

- What exactly is Live Shopping?

- How can marketing agencies take advantage of live shopping?

- How much can agencies charge clients? And more!

We also shared our favorite episodes and takeaways from Season Three of Agency Accelerated.

Think of it as your fun – and free! – consultation for your agency.

LINKS

Don’t miss out on future live interviews: sign up at agorapulse.com/calendar

  continue reading

26 episodes

Artwork
iconShare
 
Manage episode 315400318 series 2987438
Content provided by Mike Allton and Stephanie Liu. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Allton and Stephanie Liu or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Did you know over a third of adult social media users have made a purchase on Facebook? Social commerce and live shopping are now deeply integrated into platforms like Facebook and Instagram, YouTube and Pinterest, and even Amazon.

Is that a trend your agency can leverage? You bet it is, and we’re talking to an ad agency veteran who currently consults for major brands on how to implement live shopping, and she can help you too.

In a twist, show producer Mike Allton joins the show so that host Stephanie Liu can sit in the guest seat and bring her 15 years of agency experience to bear. If she can coach NASA on how to live stream an astronaut from space, she can help us with shoppable videos on Amazon!

Mike will be chatting with Stephanie about:

- What exactly is Live Shopping?

- How can marketing agencies take advantage of live shopping?

- How much can agencies charge clients? And more!

We also shared our favorite episodes and takeaways from Season Three of Agency Accelerated.

Think of it as your fun – and free! – consultation for your agency.

LINKS

Don’t miss out on future live interviews: sign up at agorapulse.com/calendar

  continue reading

26 episodes

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