))
Craft Email Marketing that People Want to Open
Manage episode 384981289 series 2992771
Content provided by Alicia Cramer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alicia Cramer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
As advertising costs continue to soar and social media gets even more competitive, brands are seeing their profits dwindle because they no longer get the same ROI they used to from their top-of-funnel marketing. That’s where email (and SMS) marketing come in.
Email marketing might not be the newest, sexiest thing, but it remains the highest, most consistent ROI of any marketing channel. And 72% of consumers STILL prefer receiving emails from their favorite brands.
In this episode of The Mind of Business Success Podcast, Alicia speaks with Kyle Stout, owner of Elevate & Scale, about how to create the kind of marketing that people actually want to receive.
Connect with Kyle: https://www.elevateandscale.com
Connect with Alicia: https://aliciacramer.com
100 episodes
Share
