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Retailers are facing a rapidly evolving landscape where consumer expectations, AI advancements, and social media platforms like TikTok are redefining engagement. It feels like the holiday shopping season just ended, but when do retailers start planning for the next one, and some retailers already behind the curve for this season? Joining us today is Carey Cockrum, Director of Consulting at Cella by Randstad Digital, where she helps major brands and marketing teams optimize their strategies with data-driven insights, AI-powered content creation, and cutting-edge retail marketing trends. With the holidays just around the corner, she’s here to share what’s next for retail marketing, campaign optimization, and how brands can stay ahead in a hyper-competitive space. ABOUT CAREY COCKRUM Carey has been a part of the Creative Agency space for nearly 30 years. She has served as Designer, Creative Director, Creative Operations Lead and Agency Lead in both internal and external agencies (big and small). Carey has worked directly with C-suite stakeholders to understand organizational strategies that inform effective creative solutions. She is a bit of a data nerd and loves demonstrating results. Brands she’s supported include Fruit of the Loom, Wendy’s and Humana. In her free time, she enjoys going back to her creative roots through painting and drawing. She also spends her time improving upon the house she lives in today in Southern, MI - inside and out. RESOURCES Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Content provided by Eric Chemi. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Eric Chemi or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Tech guru and veteran CNBC and Bloomberg journalist Eric Chemi takes on modern business and what it takes to break through from a journalist’s perspective. It’s all about being assertive (!!) in a way that wins friends and nurtures relationships – what we at Bospar have branded “Politely Pushy”. From CEOs, founders and investors, to IT experts, luminaries, and other interesting sorts, Eric delivers straight talk in a relaxed “let’s have coffee” conversation that’s interesting, fast-paced, and fun.
Content provided by Eric Chemi. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Eric Chemi or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Tech guru and veteran CNBC and Bloomberg journalist Eric Chemi takes on modern business and what it takes to break through from a journalist’s perspective. It’s all about being assertive (!!) in a way that wins friends and nurtures relationships – what we at Bospar have branded “Politely Pushy”. From CEOs, founders and investors, to IT experts, luminaries, and other interesting sorts, Eric delivers straight talk in a relaxed “let’s have coffee” conversation that’s interesting, fast-paced, and fun.
In this episode, we dive into the world of social media marketing for B2B businesses. With so many platforms to choose from, how do you know which ones will give you the best ROI? We break down the top social media channels for B2B companies, highlighting their unique benefits, potential drawbacks, and strategies for leveraging each platform to build relationships, generate leads, and increase brand visibility. Whether you're a startup or an established enterprise, this episode will help you navigate the digital landscape and pick the perfect platform for your business goals.…
This Earth Day, we're diving into how the work-from-home movement is reshaping our environmental impact. Bospar Principal, Curtis Sparrer, joins Eric Chemi to examine how companies can implement sustainable practices that benefit both the environment and their bottom line.
As part of a comprehensive content strategy, contributed content, such as bylines or op-eds, is a powerful tool that builds credibility and carves out a space for your voice within your industry. In this episode of Politely Pushy, Bospar Chief Content Officer Paula Bernier and Content Director Joann Whitcher join Eric Chemi to analyze the effectiveness of storytelling in content marketing and contributed content. Tune in as they share how businesses can create compelling narratives to engage their audience.…
Whether you’re just beginning your career in media relations or trying to garner media attention for your company’s latest announcement, don’t skip this episode of Politely Pushy! Tune in with Bospar media experts Brent Shelton, Ryan Quintana, and Eric Chemi as they offer insights into the unique challenges of tech PR and strategies for building strong relationships with journalists and media outlets.…
In the latest episode of Politely Pushy, Eric Chemi sits down with a few guests to discuss the upcoming RSA Conference, a critical event for the world’s cybersecurity community. Tune in as LastWatchdog.com’s Byron Acohido, DigiCert’s Christina Knittel, and ConnectSafely.org’s Larry Magid swap their best-kept secrets and tried-and-true methods to win at RSA. As with most industry events, failing to plan is planning to fail. Take it from these experts as you get into gear and prepare to attend.…
Ready to stand out from the crowd? Bospar’s Jessica Shein and Caroline Kamerschen are your guides to conquering SXSW! In this week's episode, we reveal how tech companies can rise above the frenzy of SXSW. Learn how to nail early media outreach, create buzzworthy booth experiences, arm yourself with killer virtual assets, and harness the power of authentic influencers. Get ready to make SXSW your brand's breakthrough moment & make sure to keep up with Jessica and Caroline on their SXSW adventure! Jessica Shein: https://www.linkedin.com/in/jessicashein/ Caroline Kamerschen: https://www.linkedin.com/in/caroline-kamerschen/…
Dive into the wild world of CES 2024 with host Eric Chemi and his Bospar colleagues as they unpack the tech conference's most fascinating moments. From the AI explosion that dominated every booth to the surprising rise of content creators over traditional media, this episode offers an insider's view of the whole event. Prepare for next year's CES and discover how smaller companies can make a big splash and stand out in a crowded marketplace. Stay updated with this episode’s guests & check out their behind-the-scenes CES content! Brent Shelton , VP of Media Relations Greg Allen , Account Supervisor Tsai-Ni Ku , Senior Account Executive…
This week our "politely pushy" PR agency celebrates its 10th anniversary with a special episode featuring industry leaders and long-time collaborators. The episode showcases the agency's journey from its founding to becoming a powerhouse in the PR world. Guests include: Curtis Sparrer, Bospar's Principal and co-founder, who reflects on the agency's unique approach. Priti Khare, Bospar's first client and Founder at Storyboard Consulting, praises the agency's stellar team. Anuj Nayar, a Senior Communications & Brand Executive, highlights Bospar's commitment to pushing boundaries. This episode also features Caitlin Cassady, VP of Marketing at Beyond, offering insights into Bospar's impact on the industry. Since its founding in 2015, Bospar has evolved into a powerhouse agency, accumulating an impressive 216 awards for creativity, innovation, and business excellence. This anniversary podcast celebrates Bospar's decade of redefining PR through innovation, talent, and a unique "politely pushy" approach! Stay updated with our guests! Curtis Sparrer Priti Khare Anuj Nayar Caitlin Cassady…
Join us for an insightful episode featuring Tomio Geron, a seasoned journalist turned tech insider and content lead at Bospar. With his extensive background in covering technology, venture capital, and startups, Tomio shares his unique insights on the challenges of communicating complex tech concepts. Discover the intricacies of startup life, the significance of clear messaging, and how to effectively connect internal narratives with external media perspectives. Tune in for a conversation that bridges the worlds of media and technology, providing invaluable knowledge for anyone navigating this dynamic landscape! Stay up to date with Tomio: https://x.com/tomiogeron & https://www.linkedin.com/in/tomiogeron/…
In this episode, we dive into the diverse world of Jeff Wilser, a versatile journalist, author, and the curious mind behind the podcast "AI-Curious.” As the host of his podcast, Jeff brings his unique perspective to the rapidly evolving field of AI. With eight books under his belt and bylines in Time and GQ, Jeff shares insights on his unconventional path, his approach to demystifying complex topics, and how he balances his wide-ranging interests in today's media landscape. Join us for a fascinating conversation about curiosity, adaptability, and the future of journalism in the age of AI. Keep up with Jeff’s latest work: https://jeffwilser.com/JW/ Read his newest book: https://www.amazon.com/Explorers-Club-Journey-Through-Exploration/dp/1984859986…
According to Lydia Dishman, the ethics of AI is a played-out topic. As the senior editor of growth and engagement, Lydia can expect nearly 200 emails daily, still receiving pitches featuring exhaustive best practices and what-ifs. Nearly two years after the explosion of AI, theories won’t cut it anymore. In this episode of Politely Pushy, Lydia urges CTOs and leaders to go beyond that and advance the conversation. Keep up with Lydia’s latest work: https://www.fastcompany.com/user/lydia-dishman…
Meet Todd Eury, the CEO of Pharmacy Podcast Network, the world’s largest network of podcasts dedicated to pharmacy professionals. In this episode of Politely Pushy, Todd, also known as the Rx Podfather, shares his passion for connecting pharmacists to new audiences and markets. Tune into the latest episodes spanning 30+ podcast shows: https://pharmacypodcast.com/shows/…
In this episode, The Globe and Mail technology reporter Sean Silcoff discusses his fascination with the Canadian start-up scene and his decision to pursue a journalism career. Tune in as Sean recounts his origins in tech and venture capital journalism and his process for tracking down modern-day unicorns. Keep up with Sean’s latest work: https://www.theglobeandmail.com/authors/sean-silcoff/…
In this episode, ComputerWorld columnist Evan Schuman discusses his journey in tech and B2B journalism. Evan shares his insights on AI's over-promising in generative technology, the challenges of privacy compliance, and his prediction on the decline of cyber insurance for enterprises. He also discusses the importance of tailoring stories to the audience, especially when targeting the chief information security, chief security, or chief risk officers at 50 billion-dollar companies. Read Evan’s latest work: https://www.computerworld.com/profile/evan-schuman/…
Award-winning freelance journalist Mary K. Pratt prefers to keep a low profile, giving her a unique opportunity to approach her work with a clean slate and unjaded by public opinion. In this episode, Mary and Eric discuss her career in journalism, including her latest venture, launching a community newspaper. Twenty-four years of experience has shaped more than Mary’s writing style; she’s followed the growth of information technology and cybersecurity and fostered new relationships with industry leaders along the way. Interested to learn about Mary’s approach to media relations? Tune into this episode of Politely Pushy as she shares her workflow as a freelance journalist and the importance of telling the whole story– not just the shiny, happy parts. Keep up with Mary’s latest work: https://www.techtarget.com/contributor/Mary-K-Pratt https://www.cio.com/profile/mary-pratt/ https://www.csoonline.com/profile/mary-pratt/…
Jacob Robbins returns to Politely Pushy to share media relations wisdom as PitchBook’s venture capital reporter. Throughout the episode, Jacob shares his do's and don'ts when pitching and navigating the PR-to-journalist relationship. On a final note, Jacob discusses the role of AI leading up to the presidential election and the future of politics and technology post-election. Keep up with Jacob’s work: https://pitchbook.com/news/author/jacob-robbins…
In this episode, Eric Chemi chats with GOBankingRates senior writer Nicole Spector about her journey from freelance writing across entertainment and pop culture to full-time journalism in the finance industry. Tune in as Nicole shares her insights into the evolving media landscape and how the current economic climate and upcoming election influence her work. Keep up with Nicole’s latest work here: https://www.gobankingrates.com/author/nicoleaudrey/…
Freelance technology journalist Adrian Bridgwater sits down with Eric Chemi in this episode of Politely Pushy. Tune in as Adrian shares his experience publishing work with Computer Weekly, Forbes, Techzine, Techstrong, and other digital publications. Keep up with Adrian’s latest work here: https://www.forbes.com/sites/adrianbridgwater/…
Microsoft, Apple, and Google all began as small-to-medium-sized businesses (SMBs), eventually growing into the mega corporations we know today. During that growth, these corporations scaled their processes while simultaneously scaling what made them unique. In this episode of Politely Pushy, Tom Fitzgerald, CFO at Earnest & Associates, joins Eric to pinpoint how SMBs can navigate their IT investment around AI-specific solutions to stay relevant in 2024 and beyond. However, integrating AI isn’t the cure-all solution businesses expect it to be. Tom emphasizes the effort to maintain uniqueness in a sea of sameness. This episode is a must-listen for every business leader who feels the pressure to adapt and pivot but fears what lies ahead.…
Jacob Robbins, known as “Captain Wetblanket” by his colleagues, often covers the AI industry and VC landscape through a skeptical lens. Jacob uses his carefully trained eye to weed through the industry’s flashy headlines to share stories of action and anxiety bubbling just below the surface. For those unfamiliar with PitchBook, it isn’t just a data company; it also produces VC and private equity data news. Jacob refers to their niche as “second-day” stories; when Microsoft invested $10 billion in OpenAI, PitchBook thoughtfully distilled that deal for a private market audience. Tune into this episode as Jacob gives Eric his playbook to uncovering the story beneath the story and balancing journalistic integrity with what an audience demands. To read Jacob’s latest work, visit https://pitchbook.com/news/author/jacob-robbins…
How does one navigate a career that began with a law degree and settled in B2B medical marketing and media? For Larry Dobrow, editorial director at MM+M, it was all in mastering the art of the pivot. After the pandemic, more companies, including big brands like Apple and Lululemon, became health companies. Even if these companies didn’t realize it then, Larry saw a similar pattern of pivoting. But a well-intentioned pivot hasn’t always guaranteed a media placement. Tune into this episode to learn critical advice from a seasoned editor about successfully landing your media relations and pitching efforts. Plus, Larry discusses how marketing leaders from heavily regulated industries, such as big pharma, have and continue to stand out. To read Larry’s latest editorial work, visit https://www.mmm-online.com/author/larry-dobrow-1/ .…
So, you want to be a tech startup founder. Now what? Walter Thompson knows a thing or two about the journeys of successful–and not-so-successful– founders. As many know, securing investment is only part of the role. In this episode, Walter chats with Eric about his experience curating and creating content for digital publications and leading interviews with founders and investors. Walter’s latest project, hosting the Fund/Build/Scale podcast, pulls back the curtain of starting an AI company from the founder’s perspective to share the authentic stories and wisdom of those in the driver’s seat. Interested in learning the basic skills required to launch a startup, secure initial funding, and transform your idea into a sustainable business? Tune into Fund/Build/Scale wherever you listen to your podcasts or https://fundbuildscale.podbean.com/ .…
On this episode of Politely Pushy, Eric takes the dive with host of Tech Talks Daily, Neil C. Hughes. At 16 years old, Hughes imagined an exciting career as a radio host or a writer before leading into a career in IT. Finding a balance between technology and business, he sought to clarify the complexity of the evolution of technology for the masses. Neil eventually began his own path in writing, which precipitated the Tech Talks Daily podcast he records today. Tune in as Neil chats about his journey from IT to hosting 3,000 podcast episodes and counting. Plus, Neil shares his point of view on the current technology trends impacting the world. To learn more about Neil and listen to episodes of Tech Talks Daily, visit www.techblogwriter.co.uk…
AI is the moment, and Michael Nuñez, editorial director at VentureBeat, unravels the tension between journalism and the business of technology in this episode of Politely Pushy. Inspired by the early development of large language models (LLM) and AI, Michael sought a way to break into the space. Enter VentureBeat. Michael’s regular conversations with engineers, builders, and doers who know this emerging technology best help him distill a wildly popular and important topic to the masses. Take the evolution of digital design tools, from Adobe to Canva to AI image generators, for example. Michael’s editorial edge comes by assessing trending stories about AI and digital design tools through an enterprise lens and gauging those findings for impact among readers. Listen in as Michael and Eric discuss how newsrooms integrate AI and define “newsworthy” in the new age of digital media. To read Michael’s latest editorial work, visit www.venturebeat.com/author/michael_nunez/ .…
In the age of tech disruption, who is responsible for leading a company through digital transformation? Isaac Sacolick, founder and president of StarCIO, identifies these leaders as “digital trailblazers.” In this Politely Pushy episode, Isaac quiets the buzz around generative AI advancement by comparing its hype cycle to the expansion of mobile technologies. Digital transformation paved the way for more organizations to adapt web content accurately to a mobile format. Outside of generative AI and the evolution of mobile applications, digital transformation remains integral to any organization’s forward momentum. Tune in as Isaac discusses the critical investments companies must make, such as appointing innovative leaders to enable experimental cultures, to stay competitive in a digital world. Isaac Sacolick is a bestselling author and contributing writer for www.cio.com specializing in guiding leaders on digital transformation. To read Isaac’s contributed content, visit https://www.cio.com/profile/isaac-sacolick/…
Sustainability is arguably one of the largest threats facing humanity today. You may have heard the terms CSR and ESG thrown around increasingly in the past few years. CSR refers to “corporate social responsibility,” and ESG refers to “environmental, social, and corporate governance.” Both are critical to brands striving to capture consumer loyalty and set industry standards. Mega corporations, including Apple, Coca-Cola, and Disney, are steadfast in their carbon neutrality commitments. For Adidas and Walmart, their commitments lie in strengthening the community. On today’s episode, Michelle Crozier, former Global Head of ESG & CSR at ByteDance, chats about the importance of these programs and initiatives across industries. Michelle brings more than 20 years of experience transforming the social and technology impact, sustainability efforts, and corporate responsibility of leading brands. Curious to know the ethos that drives Michelle’s work? No matter what the cause, mission, or community is that drives your CSR or ESG program, it's all important to create a better, healthier world.…
Imagine this: You’re at a physician appointment. In the background, innovative technology documents your conversation and creates accurate notes for your physician to reference later. Need a prescription? Ambient clinical intelligence (ACI) works alongside a generative AI program to deliver appropriate and available prescription treatments that match your insurance requirements, all without pulling the attention of your physician away from you. In today’s episode, Anthony Brooke, president of provider solutions and technology at DrFirst, highlights the positive impacts and areas of opportunity for generative AI in healthcare. DrFirst pioneers healthcare technology solutions to connect people at every touchpoint of care to improve patient outcomes.…
The 2024 awards season is right around the corner, and winning is on the brain. If you’re preparing to submit for upcoming industry awards, there’s no one better to consult than PR industry veteran and awards secret weapon Betsy Quinn. Betsy has dedicated her career to zeroing in on the “why” behind the work. Her expertise in informing and directing brand strategy and messaging led her to establish the agency awards culture we know and appreciate today. Betsy’s ability to produce show-stopping award wins secured her path as Ketchum’s first Global Awards Director. Tune into today’s episode as Betsy reveals her best practices for awards submissions and how you can build a winning mindset for your work.…
And with that, the 2023 season comes to an end. But what’s the benefit of jumping into the new year without proper reflection of the past 365 days? Ken Jacobs returns to the Politely Pushy podcast to give a masterclass in leadership. In his conversation with Eric, Ken discusses the steps to lead through a downturn expertly – something many leaders have faced this year. The PR, communications, and marketing coach and consultant also shares his expert yet simple process for forging ahead to keep fear at bay and stay the course to meet business goals. Keep an eye out for the fifth season of Ken’s podcast, “Taking the Lead,” which begins airing in January 2024.…
When Jonathan Evans, Founder of KinectAir, isn’t building software that charters Pilatus PC-12 aircraft on a KinectAir flight, he’s chatting with Eric on a new Politely Pushy episode. Jonathan dives into the novelty of regional air mobility and the niche KinectAir occupies in on-demand private charter: accessibility and decreased environmental impact. He also explains how a strong team behind the company’s flight experience, from concierge to software developers to FAA-certified operators to licensed pilots, provides the trustworthy and safe offering that passengers have been looking for. Dreaming of flying private? Get a bird’s-eye view from Jonathan of all that KinectAir has to offer plus the unveiling of an unreleased product that’s waiting in the wings.…
Data privacy, ESG, AI? Laurence Evans of Reputation Leaders and Eric cover it all and more on today’s Politely Pushy episode! AI has veered its head once more, this time as a major ESG issue - I know, we’re as surprised as you are. According to Laurence, AI has proven to be more of an opportunity than a threat with limitless possibilities, but the question on everyone’s mind really is: What is AI really being used for? From driving workplace efficiency to creating job opportunities in the tech space, AI is dominating today’s digital revolutions and will continue to do so for decades to come. However, perception isn’t always what it seems when it comes to emerging tech, and Laurence has the numbers to prove it: • 48% of Americans see AI as more of a threat than an opportunity • Two-thirds of Americans believe American companies should be working to protect personal data • Social Media is seen as the fifth biggest threat to American security Tune in to learn more about Laurence’s survey findings and what they mean for how businesses today are shaping their internal strategies to maintain ESG standards - standards that continue to evolve with the rise of emerging technologies.…
Dan Head is the brand new CEO of Phrasee, the AI-based digital marketing company. One of the first things on his to-do list: a sit down with Politely Pushy. Dan tells Eric why he took the job, what his role as CEO will be, and the priorities he’ll be focusing on. He also explains where he thinks the future is for brands and AI companies alike, along with some of the obstacles that still exist despite generative AI going mainstream in the past year. Phrasee has been around a lot longer than ChatGPT, and Dan gives us his take for what makes his new company uniquely different from everything else on the market.…
We’re joined today by Adriel Sanchez from WalkMe. Adriel is ready to talk shop…and how we should view the hype around AI. He shares the concerns of many about what all-automated-everything might mean for our future. Adriel explains that we’re not that far off from a very transformative experience. That’s where WalkMe comes in. The company has been in the change management business for a while, helping companies introduce changes to their employees. WalkMe’s role in workplace transformation doesn’t end there. As the category creator and leader in DAPs (Digital Adoption Platforms - I know, we love tech acronyms), WalkMe is uniquely positioned to revolutionize the way companies manage and implement software across the tech stack. While it may sound more complicated than it is, it all comes down to one goal: increasing employee productivity while decreasing digital friction. With emerging tech taking a front-row seat in today’s enterprise world, digital adoption is more critical than ever. To learn more about how DAPs are the workplace MVPs, listen in!…
If you’ve ever been a victim of data hacking or a privacy leak, this one’s for you! Today we’re talking about data privacy with Ryan Lasmaili, CEO of Vaultree. Ryan is driven to solve major cybersecurity problems with his biggest undertaking to date: solving today’s and tomorrow’s data encryption and protection challenges. With a background in financial mathematics, how did he come to be the person to tackle these issues? Ryan is a victim of data hacking himself--when he was a student, his account was hacked and he lost (of all things) his drinking money, so he looked into it. What resulted was a better understanding of how we behave and an attempt to forecast the future. It turns out that his work in economics and computer science is a key component of that. Want to learn more? Listen to Ryan’s conversation on Politely Pushy with Eric Chemi.…
After years of working in the real estate industry, Thomas Ma saw the shift toward large proptech and decided to develop a new way for agents to showcase their listings. REAL Messenger (REAL) is the No. 1 social app for real estate, and Thomas’ goal, he says, is to make agents’ lives easier. One way that REAL is shaking up the space is adding a video feature to listings that give buyers more than the standard picture perfect photos and a description from the listings agent. Thomas joins the Politely Pushy Podcast to talk about his background, the state of the industry and what he sees for the future proptech, real estate and AI and REAL.…
Our conversation with Sheena Iyengar is a lesson in creativity and power. Sheena is an author, professor and “expert on choice and decision-making.” Her book "Think Bigger: How to innovate" has just been released, after her breakthrough award-winner "The Art of Choosing". Today she speaks with Eric about how to maximize your potential, the importance of finding out what happens when others see your ideas, and why all innovation starts with having a problem. Sheena also explains that the real “power of choice” came less from her ability to pick and find, and more from her ability to create new choices…and the ability to create comes from our ability to imagine plus our ability to pick and find. The real power of choice, according to her, is in our ability to invent. For more on that, check out Sheena’s episode of Politely Pushy.…
Bospar’s Curtis Sparrer and Cannes’ most famous drag queen Michael Sanchez AKA Holly White are both joining us on today’s episode of Politely Pushy. When Curtis attended Cannes Lions last year, he noticed there wasn’t any LGBTQIA+ nightclubs for attendees. This year, he took a page from Bospar’s tech clients (who are always looking to meet a need) and launched a pop-up LGTBQIA+ bar for anyone interested in a safe space. This couldn’t have come at a better time as US brands are facing pushback for their support of the LGBTQIA+ community. Curtis found the perfect partner in Michael, who is about to open a cabaret with his husband. Michael’s alter ego Holly White is a master on stage, performing and DJ-ing all genres of music into the early hours of the morning. Interested in seeing Mika on stage? Join us for our Cannes Lions PR Afterparty at Club Courage with PRWeek’s Steve Barrett: 9pm CET June 21st at L’Experience on 4 Rue Bivouac Napoléon, 06400 Cannes, France. For more information and to RSVP, visit bospar.com/Cannes/…
Today we’re tackling a new subject for Politely Pushy: fertility and family planning. “It’s a human experience,” says Tamar Knoller when speaking about infertility. It’s not just for the LGBTQIA+ community, or for 40-year old women, and that’s a myth that HRC Fertility is fighting to debunk. Other myths: IVF is expensive and inaccessible, and infertility is just a female issue. In fact, 30% of infertility is male infertility. In the 35 years that HRC has been serving those looking for thoughtful family planning, a lot has changed--for the better. For starters, the egg survival rate has increased, the prices have decreased, there’s more precision to the process and less disruption to the patient. Given how quickly these technological advancements have changed the fertility space, we’re excited to see what’s next for HRC!…
We’re joined this week by Brendon Craigie, founder of Tyto PR. Tyto is an international PR agency, and much like Bospar, has operated as a remote agency even before COVID. So what made Brendon decide to build a fully remote company? He knew he could create a better way of running a business. He also found that the best way to make his employees care is to give them power, or a pride of ownership. Tyto has employees all over the world -- across the UK, France, Germany, Italy, Spain, Bulgaria -- and that’s the case because he loves the recruiting process, meeting new people with bright minds from every corner of the globe. For more insights on preparing for the recession, what people are talking about (hint: AI & Machine Learning), and what it takes to build, empower and retain a great team, watch Brendon’s episode of Politely Pushy.…
Wondering what’s going on with the banking crisis? Thankfully, Simon Grunfeld is here to shed some light on the situation, including some of the differences between the various bank closures. In this episode of Politely Pushy, he talks about Web3 and what it means for our money. According to Simon, Web3 is the “digital version of sticking it in the vault” (or under your mattress, in the cookie jar, behind a loose brick in the wall), by allowing us to be our own bank. And FedNow? He could do a whole episode on that. If you want to learn more, check out what Simon says here.…
Elena Davidson, CEO of UK-based Liberty Comms and long-time Bospar friend, joins us this week in a long-overdue conversation about tech PR and how she’s preparing to face the upcoming economic crisis. The key to withstanding challenges, Elena says, is equal parts sticking to what you do best, but always being willing to adjust to changes. And while there are some noted differences in PR practices between the US and UK, the rise of influencer engagement and social media is pretty consistent across both markets. For more on this, and how Elena rose within the company to become CEO despite dealing with the nagging imposter syndrome we all experience, tune in to her conversation with Eric Chemi.…
Aloha from Hawaii, with this week’s guest John Merrifield. Hailed as the “Don Draper of Asia,” John’s journey to working with brands like Adidas and Singapore Airlines actually started on the waves of the California coast. Though he’s done a lot of world-famous work in the ad world, he’ll tell you that he’s a surfer with an advertising problem, not the other way around. He loved to write from his early days, but it was his love for surfing that brought him to work in places like Japan, Hong Kong, Singapore, and Bali. He now runs his own company WOM Global, which stands for Word of Mouth--the oldest form of advertising. His advice to the younger generations? Be the best, and if you can’t be the best, work harder than the rest. For more on this, and why he’d choose good surf over good money, listen to his conversation on our podcast.…
What motivates people to do good work? That’s the question on Jamie Aitken and Doug Dennerline’s mind as they tackle some of the American workforce’s most challenging problems. The answer, they discovered, is quickly changing due in large part to the pandemic. Luckily for us, they compiled their research in their new book “Make Work Better,” chronicling among other things: how great bosses lead, give feedback, and empower employees. At Betterworks, a performance management solutions company, Jamie and Doug are aiming to eliminate the traditional performance management review process by helping people set goals, get better progress updates and stop relying on “memory bias” for regular performance reviews. Because who doesn’t hate the annual performance review? And for more on this topic, listen to this week’s episode to hear it straight from Jamie and Doug. P.S. you can order the book here (for you, or your boss): https://makeworkbetter.com/…
We’re joined today by Israel's “top marketer” Hillel Fuld, here to talk about working with tech startups and giants alike. Hillel says there’s only one thing he looks for before he embarks on a new journey with a company: good people. How quickly can he tell if people are good?, our host asks. “Within 30 seconds.” That, plus injecting humor into his work and life, are what keep Hillel on the top of his game. And coming from someone who notes that he’s a “carnivore” in his email signature, we’re guessing he has plenty of good humor to spare. Hillel also talks about the tech scene and how things are changing: from why humans need AI, the importance of showing value to your audience, and why the human-computer interaction is archaic. If you want to know why a country the size of New Jersey is saying “hold my beer” to Silicon Valley, watch this episode now.…
Juda Englemayer is the crisis communications expert who takes on a lot of taboo clients that many people won’t touch. You have heard their famous names in the media. They are controversial and, dare we say, “unsavory” (our host says it for us) individuals. Juda doesn’t take these well-known, shunned people on as clients willy nilly; he sits down with a lawyer and with his intuition first to see if he should manage their reputations. He talks about the public aspect, SEO and the different mediums he must keep an eye out for in terms of coverage and what it’s like to work with those who’ve been canceled and blacklisted. How does standard PR differ from “reputation management?” And how did Juda come to represent all these big names known to be in hot water? What can other PR professionals learn from Juda’s desire to help the underdog? Also, how does he keep his “normal” clients happy while representing the ones many would never touch? We hear his responses to these many questions, and he discusses his background and trajectory from PR pro to reputation manager. Most importantly, we get the answer to why a nice guy like him is in an industry that’s not known for nice guys.…
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