#137: Marketing Your Book as a Marginalized Author

The Book Marketing Action Podcast

In this episode, Becky talks to Caroline J. Sumlin—writer, speaker, and educator with a passion for helping all people reclaim their self-worth and their humanity. Listen as Caroline shares insights into her book's powerful message and the challenges she faced while marketing as a first-time author. The discussion delves into the journey of marketing a book as a marginalized author, the struggles of balancing personal beliefs with marketing expectations, and how important it is for authors to connect authentically with their audience.

During the episode, you’ll learn:

• About Caroline, her book We’ll All Be Free, and her work in the world.
• How some of the beliefs Caroline is trying to counteract in her book have negatively impacted her book marketing journey.
• The realities of marketing a book as someone with a marginalized identity.
• What Caroline’s expectations were going into the launch of her book and how those have shifted since its release.
• Caroline’s approach to sharing her personal stories and experiences in online spaces to connect with potential readers.
• Which book marketing strategies have been the most effective for Caroline, and which ones weren’t as effective as she hoped.
• How using the anniversary of her book’s release as a milestone for continued marketing has helped Caroline stay energized and passionate about her work.
• About Caroline’s struggle of balancing her responsibilities as a full-time homeschooling parent with her career ambitions and book marketing efforts.
• Caroline’s advice for first-time authors who are preparing to market their books.

Don’t forget to check out our show notes, which include action steps and resources.

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