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How To Build a Thriving Franchise Business With Leigh Feldman
Manage episode 390549798 series 3001074
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Leigh Feldman is the CEO of Bishops Cuts/Color, a unisex hair shop concept with franchise locations in 21 states. Founded in 2001, Bishops provides customers with haircare services fueled by art, music, culture, acceptance, and community. Leigh was the CMO of Bishops and has been with the company for six years. Before that, he spent six years working for Rebel Industries as their Vice President and Group Account Director, and he was also Director of Media for Moonshine Events, a production company focused on large-scale experiential events such as What?! the Festival. He is also a Radio Talk Show Host at Entrepreneur Media. Leigh has been nominated for the 2024 OnCon Icon Top 100 awards.
In this episode…In today's competitive business environment, leaders who want to grow and scale their companies need to be innovative. With a customer-focused mindset, businesses can outperform other players in the industry. Is your business environment and processes designed to create a delightful experience that carves out a competitive reputation in the marketplace?
For the leaders at Bishops Cuts/Color, building an inclusive community is key to their business. The franchise trains a team of stylists to provide quality, unbiased services to all clients at an affordable price. Inspired by art, creativity, and the need for inclusivity, Bishops has built a hair shop business that is not only aesthetically pleasing but also process and systems-driven. Recent marketing trends indicate franchises that focus on their clients' unique needs build massive leverage and increase their customer's lifetime value. Combined with effective marketing, enterprises can focus on providing quality services at competitive rates and building an engaged, loyal community to help drive future sales and build a strong brand.
In this episode of the Top Business Leaders Show, Chad Franzen sits down with Leigh Feldman, the CEO of Bishops Cuts/Color, to talk about building a thriving franchise business. They also discuss the benefits of investing in a franchise, the role art plays at Bishops Cuts/Color, and the company's employee training strategies.
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