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[SpotOn Series] From Stay-at-Home Mom To Franchise Founder With Nicole Tanner, Founder of Swig
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Nicole Tanner is the Founder of Swig, which sells customized drinks, cookies, and treats. She started Swig in 2010 due to her love of Diet Coke and because she noticed a lack of connectedness in other drive-thru concepts. She is a mom of five children and grandma of four grandbabies who enjoys hiking in the outdoors and spending time with her family.
In this episode…How much experience do you need in your industry to be successful as an entrepreneur? For Nicole Tanner, one of the experiences she found most beneficial before launching Swig in 2010 was being a parent. She says tending to her childrens’ needs and balancing their activities taught her plenty. It’s clearly paid off, because what started as a single Swig location has multiplied to 50, with people convening from all over the US to visit the original location.
On this episode of the Top Business Leaders Show, Rise25’s Chad Franzen welcomes Nicole Tanner, Founder of Swig, to discuss the evolution of a drive thru location that serves flavorful drinks and sweet treats. Nicole talks about founding Swig out of enjoyment of Diet Coke and dissatisfaction with the drive-thru experience. She shares keys to her success, the process of concocting drinks including The Founder, Dew Gooder, and Just Peachy, and the benefits of becoming a franchisee with Swig.
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