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[SpotOn Series] How To Promote Change in Consumers and Help Save Our Planet with Jonah Goldman of PLNT Burger
Manage episode 377537244 series 3001074
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Jonah Goldman is the Co-founder and Director of Strategic Marketing at PLNT Burger, a plant-based restaurant that exclusively serves chef-crafted 100% IKC Kosher and Halal burgers. During his time in Israel, he learned about different innovative agricultural practices that sparked the idea of plant-based burgers that are affordable and safe for everyone. With a background in marketing and a passion for animal welfare, Jonah strives to bring a positive change to the industry and help people make more conscious decisions about food. He earned a Bachelor’s in Political Science from Colorado College.
In this episode…In this episode of the SpotOn Series, Chad Franzen sits down with Jonah Goldman, Co-founder and Director of Strategic Marketing at PLNT Burger, to discuss sustainable agricultural practices outside the U.S., how to craft and promote a healthy menu of classic American burgers, and marketing strategies that drive positive change. Jonah shares his journey into food systems, eliminating peoples’ plant-based food preconceptions, and the environmental impact of the current American food system.
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