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Getting Product Right with Technology
Manage episode 403383418 series 3070466
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Every retailer’s mantra is—or at least it should be—“Get the right product to the right place at the right time in the right amounts.” Yet in today’s increasingly complex retail climate, getting that right is harder than ever.
As we’ve seen, having too much or too little product, or the wrong product, wreaks havoc on pricing, margins, financial liquidity and consumer satisfaction. Technology solutions, however, are giving retailers the tools they need to address these challenges.
In this exclusive Fairchild Studio Thought Leadership Roundtable, Michael Appel, managing director and head of the Retail Practice at Getzler Henrich and Associates (and the former CEO of rue21), Danielle Schmelkin, Chief Information Officer of J.Crew Group, and Greg Petro, CEO of retail technology company First Insight, share their expertise on how technology like predictive analytics can carve a path toward more precise product.
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