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Building Your Brand with Brad McCallum
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Welcome to another episode of The Raquel Show, where we dive into the world of real estate and powerful personal branding with the incredible Brad McCallum. Brad, a real estate maestro known for his innovative use of video marketing, shares his journey from running a renovation business to becoming a top real estate agent leveraging media to transform his career. His insights are particularly geared towards entrepreneurs looking to elevate their business strategies through creativity and technology.
In this episode, Brad opens up about the challenges and breakthroughs of his career, providing valuable lessons on resilience and the art of self-teaching. His approach to video marketing has not only set him apart in a competitive market but also allowed him to build a significant following and influence. Get ready to be inspired by Brad's story and his strategic use of video content to enhance property sales and attract a wide audience.
Connect with Brad McCallum:
- YouTube: Brad McCallum - Real Estate Videos
- Instagram: @theRealBradMcCallum
- Facebook: Brad McCallum Real Estate
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Thank you for joining me on this episode of The Raquel Show, and remember, keep pushing your limits to achieve your goals.
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Chapters
1. Start (00:00:00)
2. Introducing Brad MacKellum: A Powerhouse in Video Marketing (00:01:04)
3. Brad's Journey: From Renovation Business to Real Estate Success (00:02:58)
4. The Power of Video Marketing: Brad's Strategy and Impact (00:06:38)
5. Refining the Craft: Brad's Approach to Creating Engaging Content (00:13:02)
6. The Secret to Capturing Clients: Top Performing Videos (00:21:50)
7. Finding Your Niche in a Competitive Market (00:23:34)
8. The Power of Relatable Content in Real Estate (00:24:37)
9. Leveraging Market Research for Effective Video Content (00:24:52)
10. Creating Impactful City Guides: A Case Study (00:25:48)
11. Maximizing Video Content Across Platforms (00:27:35)
12. Investing in Quality Video Production Pays Off (00:28:22)
13. Essential Video Tools and Tips for Real Estate Agents (00:29:52)
14. Using Video for Agent Attraction and Brand Building (00:34:36)
15. The Philosophy Behind Successful Agent Attraction (00:35:02)
16. Learning from Experience: Key Lessons in Real Estate (00:40:24)
17. Connecting and Growing with Your Audience (00:44:41)
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