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Ep. 35 - Sipping Success: Crafting Marketing Strategies for the Next Generation of Wine Drinkers
Manage episode 372724832 series 3291807
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Welcome to episode, 35 of The E-commerce Revolution Video Podcast!
In this captivating episode, we delve into the art of Crafting Marketing Strategies tailored for the Next Generation of Wine Drinkers with our special guest, Nathan Westfall, AI & Wine Industry Innovator. Whether you're a winery owner or a digital marketing enthusiast, this episode is guaranteed to fill your glass with valuable insights and inspiration.
00:00 Intro 02:30 Nathan Westfall 04:30 AI 07:00 Does the wine industry have an old people problem? 08:45 Adapting Incentives for a New Wine Generation 12:00 Winery incentives 16:00 Will wine exclusivity ever go away? 18:20 Sustainability 22:20 What do you look for when choosing a wine? 25:25 Winery community 27:21 New community approaches for wineries 32:10 Sebatapol 33:05 What advice would you give new winery owners?
Resources
skuagency.com Adapting Incentives For a New Wine Generation https://wineindustryadvisor.com/2023/... https://www.houstonmethodist.org/blog... https://www.wineenthusiast.com/cultur...
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