A New Way To Think with Roger Martin

The Selling Well

Roger Martin is a Professor Emeritus and former Dean at the University of Toronto’s Rotman School of Management. He is a trusted strategic advisor to the CEOs of some of the largest companies in the world, including Procter & Gamble, Lego, and Ford. In 2017, Roger was named the world’s #1 management thinker by Thinkers50, a biannual ranking of the most influential global business thinkers.

Roger has authored 13 books, including When More Is Not Better, Creating Great Choices, Getting Beyond Better, Playing to Win, and his newest book, A New Way To Think. We discuss the idea of his latest book, which identifies some classic models associated with different topics in business and thinks about a more effective model for that particular topic.

Join us as we discuss some of these topics, including a great conversation about incentive compensation in professional sales and a deep dive into the role of professional sales in academia and why it isn’t being taught at the MBA level.

Highlights

• The topic of Roger’s upcoming book
• The role of sales in academia
• Why aren’t professional sales being taught at the MBA level?
• Incentive compensation in professional sales

Episode Resources

• Connect with Mark Cox
• https://www.inthefunnel.com/
• https://ca.linkedin.com/in/markandrewcox
• https://www.facebook.com/inthefunnel
• [e-mail]
• Connect with Roger Martin
• When More Is Not Better: Overcoming America's Obsession with Economic Efficiency
• Creating Great Choices: A Leader's Guide to Integrative Thinking
• Getting Beyond Better: How Social Entrepreneurship Works
• Playing to Win: How Strategy Really Works
• A New Way to Think: Your Guide to Superior Management Effectiveness
• https://rogerlmartin.com/
• https://www.linkedin.com/in/roger-martin-9916911a9/

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