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How to Sell in a World that Never Stops Changing with Frank Cespedes
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Frank Cespedes is a Senior Lecturer at Harvard Business School and has consulted some of the top business names in the world. He is the author of 6 books, including Aligning Strategy and Sales and his latest book, Sales Management That Works. This is his second appearance on The Selling Well, in the first webinar episode live-streamed on LinkedIn.
Join us as we discuss the topics of his books, with the conversation centered around the subtitle of his latest book, How to Sell in a World that Never Stops Changing. Frank shares insights on how sales leaders and professionals can prepare for the coming year and answers live questions from viewers on various sales topics.
Highlights
- Changes in the world right now and implications for sales
- Gaining a competitive advantage through fundamentals
- Culture eats strategy for breakfast, lunch, and dinner
- Frank answers some questions from the viewers
- The future of professional sales Episode Resources
- Connect with Mark Cox
- https://www.inthefunnel.com/
- https://ca.linkedin.com/in/markandrewcox
- https://www.facebook.com/inthefunnel
- markcox@inthefunnel.com
- Connect with Frank Cespedes
- https://frankcespedes.com/
- Sales Management That Works: https://a.co/d/2y8p8fH
- https://www.linkedin.com/in/frankcespedes/
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