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Keeping in Sync, and Understanding the Content Communication Workflow with Felix Krueger
Manage episode 339797551 series 3293390
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The sales team has to know when new content comes out - but if you tell them everything all fo the time, they're going to end up drowning you out.
In the final episode of our four part miniseries on content enablement workflows, Nick sits down with Felix Krueger, CEO at FFWD, to discuss the importance of a purpose-driven content strategy, why sales enablement has to know how sales is using content, and why most sales enablement projects should be viewed through the lens of change management, and effective ways to communicate changes.
This episode is perfect for sales enablement managers and product marketers that can't seem to get their sales team to pay attention to changes in content.
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