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Marketing and Understanding AI-driven Software, with Kristina Libby
Manage episode 315353105 series 3293390
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How do you effectively market and sell products that are so complex that most people can't understand how they work? In this episode, Nick talks with Kristina Libby, CMO at Hypergiant, as she describes how to be the 'cool kids in the room' when selling AI-powered software, and lessons she's learned from building a brand while also fueling sales.
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