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019: Branding DEI with a Difference, featuring Sara Kedge
Manage episode 392012312 series 3294647
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Meet Sara Kedge – a Diversity, Equity and Inclusion consultant and neurodiversity coach to leaders across the UK and beyond.
Sara’s voice stands out in a crowded industry – as much as her bright teal hair stands out in a crowd!
DEI transformation can often feel heavy and hard, Sara brings play and joy. Most of all, she creates bespoke solutions for each of her clients to create truly inclusive workplaces. No box-ticking DEI here!
With play and joy, Sara guides her clients to make uncomfortable changes that stick, and offers reassurance that getting things wrong is part of the DEI process.
This week Sara talks about how she became so clear, confident and powerful in her message that “the time for empty conversation about DEI is over.”
Here’s what pops in this episode:
Meaningful DEI: Learn how moving through nervousness about taking a strong stance has boosted Sara’s business growth;
Consistency: Find out why the definition we’re used to doesn’t work and how to think about more neurodivergent-friendly consistency;
Brand voice: Discover how Sara’s Brand Voice Guide saves her time, brings her clients and keeps mis-matched clients away;
Marketing advice: Find out how Sara adapted traditional content creation strategies and created her own smorgasbord of choice
Client avatars: Hear why Sara doesn’t work with client avatars, and how she identifies her ideal clients instead;
Comfort zones: Learn how it’s possible to take a strong stand in your industry, while still feeling safe;
Word choice: Discover the words that Sara eliminated from her business, and why it’s brought new business her way;
Discover more about Sara’s DEI consultancy approach: https://www.sarakedge.com/about-sara
Join the How2EntrepreNeuro community – find out all about it here: https://www.facebook.com/groups/How2Entrepreneuro
Sort out your brand’s voice and get results like Sara’s by booking in to speak with Anne. Let’s get you heard, Loud & Clear! https://www.annedferguson.com/contact
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