Avoiding Red Flags & Decision-Making Flaws In CMO Recruiting The Get: Finding And Keeping The Best Marketing Leaders In B2B SaaS podcast

The Get: Finding And Keeping The Best Marketing Leaders in B2B SaaS « »

Avoiding Red Flags & Decision-Making Flaws in CMO Recruiting

1M ago 34:45

Content provided by Erica Seidel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Erica Seidel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode of The Get, host Erica Seidel explores the crucial role of decision-making in CMO recruiting. Erica shares common traps in decision-making, such as over-trusting someone else's due diligence, over-estimating an appetite for transformation, falling in love with someone's former company without looking at their specific contribution to it, and falling prey to confirmation bias, to name a few. She shares tips for making strong, informed hiring and career decisions.

The episode includes a deep dive with guest Melissa Sargeant, a seasoned CMO, on her experiences and strategies for doing due diligence and reducing risk when hiring and getting hired. This episode is loaded with practical advice for both hiring managers and candidates looking to make better career decisions.

00:00 The Three Pillars of a Successful Career

00:20 Welcome to The Get!

00:44 Understanding Decision-Making in Recruiting

01:48 Common Flaws in Decision-Making

04:44 Introducing Melissa Sargeant: Insights from a Seasoned CMO

05:20 Melissa Sargeant on Reducing Risk in the Recruiting Process

07:11 Maybe the company used to have product market fit, but now it doesn't

9:16 Doing mutual due diligence

12:14 The 2 key questions to ask in an interview to suss out organizational dynamics

19:15 'Your gut is your truth' and other ways to suss out red flags

25:06 Building Trust and Transparency as a New CMO… and avoiding making decisions for 30 days

25:30 'CMO roles are really revenue rescue missions'

33:29 Final Thoughts and Key Takeaways

The Get is here to drive smart decisions around recruiting and leadership in B2B SaaS marketing. We explore the trends, tribulations, and triumphs of today’s top marketing leaders in B2B SaaS.

This season’s theme is The Race to Reduce Risk in CMO Recruiting.

The Get’s host is Erica Seidel, who runs The Connective Good, an executive search practice with a hyper-focus on recruiting CMOs and VPs of Marketing, especially in B2B SaaS.

If you are looking to hire a CMO or VP of Marketing of the ‘make money’ variety - rather than the ‘make it pretty’ variety, contact Erica at erica@theconnectivegood.com. You can also follow Erica on LinkedIn or sign up for her newsletter at TheConnectiveGood.com.

The Get is produced by the team at Simpler Media Productions.

This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy

45 episodes