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REPLAY: Outsourcing Copywriting as Self-Care with Allie Linn
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Original Air Date: April 20th, 2022
Joining me on this episode is my guest Allie Linn. She is a freelance copywriter for therapists. She is a former therapist herself, but after working for 4 years in inpatient psychiatric hospitals and 1 year in an outpatient setting with children and teens with autism, she felt extremely burned out and left the field. She started her own copywriting business to help therapists market themselves to their ideal clients and build brand authority as well as help her stay connected to the field of therapy. In this episode we discuss:
- Why Allie went from being a inpatient/outpatient therapist to copywriter
- Burnout and self care
- How Allie helps therapists with self-care
- Graduate school did not teach therapists how to copyright their website
- It’s okay to outsource copywriting
- When therapists don’t have time to write blogs
- How Allie makes her work collaborative with therapists
- The importance of having a niche on your website
- Ideal Client Avatar
- Google algorithm, SEO, keywords
- Why Allie focuses on helping therapist’s in private practice
- Embracing the CEO role and delegating
Allie’s Website
Open Mind Night website: https://openmindnight.captivate.fm
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Music Credit: https://www.purple-planet.com
DISCLAIMER: This podcast is not psychotherapy or counseling. If you need to speak with a professional, you should find one local to you and contact them directly. IF THIS IS AN EMERGENCY, PLEASE CALL YOUR LOCAL EMERGENCY NUMBER OR GO TO YOUR NEAREST EMERGENCY DEPARTMENT.
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