Artful Marketing: Mastering Digital Strategies with Sarah Benoit

Artsville

If you ask any artist what they need to succeed, the answer you receive will most likely be marketing and business skills. As Co-founder and Lead Instructor for JB Media Institute, today’s guest, Sarah Benoit leverages her years of experience as a digital marketing strategist to create timely, relevant, and engaging training content for small businesses and creative professionals of all kinds. Today on the Artsville Podcast, Sarah shares her extensive knowledge, offering valuable insights and practical tools to help you grow your business. Join us as we discuss social media, AI, and how to populate your website with tools that will make buying and selling your work simpler and easier. We also dive into why you need a content strategy roadmap, how to use SEO to your benefit, and much more! This episode is an invaluable marketing resource for artists, artpreneurs, and just about any small businessperson, so if you haven’t yet heard about the JB Media Institute or Sarah Benoit, stay tuned!

Key Points From This Episode:

• How Sarah got into this business as an “appreciator of the creators.”
• Reframing marketing for artists by zooming in on relationships.
• Tips for choosing marketing tools wisely and creating a digital strategy that works for you.
• Why Sarah recommends starting with one platform and building from there.
• Challenging certain misconceptions about emerging technology.
• Ethical considerations for artists regarding AI and social media.
• Practical advice for buying and selling artwork online.
• Where to learn more about digital marketing and content strategy for artists.

Links Mentioned in Today’s Episode:

Sarah Benoit — https://www.sarahbenoit.com/

Sarah Benoit Email — [e-mail]

JB Media Institute — https://jbmediainstitute.com/

Content Strategy Roadmap — https://jbmediainstitute.com/training-and-workshops/content-strategy-roadmap/

Sarah Benoit on LinkedIn — https://www.linkedin.com/in/SarahDBenoit/

Sarah Benoit on X — https://twitter.com/SarahDBenoit

The Social Dilemma — https://www.thesocialdilemma.com/

Art Connections — https://www.arttoursasheville.com/

Mountain BizWorks — https://www.mountainbizworks.org/

Craft Your Commerce — https://www.mountainbizworks.org/craft-your-commerce/

Ferguson Family YMCA — https://ymcawnc.org/locations/centers/ferguson

Artsville Podcast — https://artsville.captivate.fm/

Scott “Sourdough” Power — https://www.notarealartist.com/

Louise Glickman — https://www.louiseglickman.com/

Daryl Slaton — http://www.tailsofwhimsy.com/

Crewest Studio — https://creweststudio.com/

Sand Hill Artists Collective (SHAC) — https://sandhillartists.com/