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Alex Kracov - Dock, Founder & Former VP Marketing of Lattice
Manage episode 322752187 series 3309782
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Alex covers community building, building the marketing funnel, finding the ideal customer profile, and prioritizing time as a founder.
- The power of community building
- Leveraging Linkedin with lower cost social platforms
- Building audience with twitter and podcasting
- Using partnerships and novel ways to promote events
- How to do partner marketing when you have a small customer base
- How billboards and out-of-home can help in HR
- Moving from ideal customer profile to target use case
- Thinking through the very early stages of product messaging
- And more!
25 episodes
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