How to Escape the Dopamine Trap of Swipe Culture with Jamie Johnston Founder of Mattr

Single Sounds

Katie welcomes Jamie Johnston, founder of dating app, Mattr, to discuss his mission of encouraging authenticity in online dating. Jamie shares how his personal dating struggles with ADHD led him to create an app focused on personality over aesthetics. He details Mattr's features like honest bio sections, and limited daily matches that aim to facilitate more genuine connections. Jamie also examines the addictive nature of traditional apps and how Mattr offers an alternative approach centred around user mental health.

KEY TAKEAWAYS

• After receiving an ADHD diagnosis, Jamie felt unable to genuinely present himself on mainstream dating apps and saw an opportunity for an alternative solution.
• Mattr's goal is synergy between neurotypical and neurodiverse users by meeting the needs of people more sensitive to overstimulating app features.
• Mattr combats choice paralysis by limiting daily matches and focusing profiles on personality over aesthetics via quizzes
• The app encourages honesty about weaknesses alongside strengths to facilitate vulnerability.
• Traditional dating apps are designed to be addictive using the same techniques as casinos and betting platforms
• To improve your experience, analyse if an app's community and likelihood of forming connections aligns with your goals.
• As online dating use increases, companies profit from perpetuating user addiction rather than forming relationships leading to deletion.
• Matter aims for a positive ecosystem via premium features like increased matches and discounts supporting local businesses.

BEST MOMENTS

"I lived that problem and now I'm starting the solution."

"We want you to be vulnerable. We want you to be open and we want you to get your cards on the table."

"If we get this right for neurodiverse people, we're going to get it right for neurotypical people anyway, because the things they hate, you hate."

"48% of dating app users open the app as the last thing they do before they go to sleep"

VALUABLE RESOURCES

Mattr website

Mattr Instagram

ABOUT THE HOST

Katie McNamara - London.

I started Single Sounds to create a new fun method of dating as I felt that there is now little variety with how to meet people. I absolutely love podcasts and believe in the strong sense of self you can get from them so I thought it was perfect for a dating medium.

As I like to say this podcast is for people who have too much personality for a dating app.

CONTACT METHOD -

Linktree - https://linktr.ee/singlesounds

Instagram: https://www.instagram.com/singlesounds/

[e-mail]

Learn more about your ad choices. Visit megaphone.fm/adchoices