))
In Conversation with Jason Freeman - Founder: Farmer Direct Organic
Manage episode 405153724 series 3321391
Content provided by Helen Fisher. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Helen Fisher or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
It was wonderful to be joined by Jason Freeman for a conversation that brings insights from his experience running a farmer owned co-op & organic retail brand which address the challenges of bringing fairer and more transparent connections between organic food producers and consumers.
We discuss why our current large scale systems of agriculture and food supply create a barrier for transitioning to more sustainable farming approaches, along with the obstacles it causes for consumers who are seeking food choices that are healthy for themselves and nature.
We also learn of Jason's journey in creating a farmer owned co-operative, the values and approaches that brought it success, and his later move to his current business 'Farmer Direct Organic'.
You can find the Farmer Direct Organic website here: https://fdorganic.com/
See the video version of this episode here: https://www.wearecarbon.earth/jason-freeman-regenerative-food-supply/
-------
More Formats from We Are Carbon:
[Shorter Video Format] - Can All Food be Regenerative. With Patrick Holden: https://www.wearecarbon.earth/can-all-food-be-regenerative/
[Story Telling Audio Format] - Soil (My Common Sense Take) : https://www.wearecarbon.earth/soil-path-to-whole-systems-thinking/
Explore ways to support this content: https://www.wearecarbon.earth/your-support/
----------------------
Other We Are Carbon episodes focused on transforming food supply:
Evolving the Local Food System - A compilation with 4 guests in my home county of Lincolnshire
Local Food Ecosystems - in conversation with Duncan Catchpole, Founder of the Cambridge Food Hub
---------
For a further breakdown of this discussion see the timestamps below:
00:00 - Jason Intro & importance of soil health
02:05 - Welcome to episode
04:17 - Soil health, nutrition and human health
07:18 - How our systems of agriculture can be a barrier to transitioning farming practices
14:11 - Systems change from the bottom up
22:57 - Connecting farmers and consumers - Jason's journey creating a farmer owned co-op
36:21 - Stepping away from the co-op & the new business
39:56 - Traceability and pesticide testing
46:07 - The future of supply for organic and regenerative foods?
52:33 - Learning more / connecting with Jason
49 episodes
Share
