7. ALMA DERRICKS - Selling Cirque du Soleil & Beating the Elephant

All The Best with John Chisum

Alma Derricks is an accomplished executive, brand strategist, and serial intrapreneur with over 25 years of experience building inventive new ventures at the edges of established media, entertainment, technology, hospitality, and consumer products companies. Known for her shrewd cultural insights and engaging bedside manner, she is the Founder and Managing Partner of REV, a Brand Entrepreneurship™ consultancy that partners with creators, founders, leadership teams, and boards of directors to navigate competitive inflection points, sharpen brand storytelling, and launch distinctive new businesses and service lines. Alma has created new businesses and customer strategies for an array of adventurous companies, launched ground-breaking digital networks for Star Trek, Peanuts, and Dilbert; and held senior management positions at HBO, Paramount, El Rey Network, Deloitte, and Cirque du Soleil.

On today’s episode, Alma Derricks takes us backstage for an insider’s peek into her life marketing the unique experience of Cirque du Soleil and how she’s lived her career on the edges of innovation and creativity. Alma’s unique insights will help you to live more creatively, rediscover your growth edge, and experience all the best in life.

KEY TAKEAWAYS FROM THE EPISODE

• 06:41 How to launch a new line of business
• 10:32 The importance of reconnecting and re-establishing relationships
• 12:20 Secrets to creating a spark in your business
• 15:26 Stumbling blocks to creativity and innovation
• 22:17 Battling with new changes in your business
• 29:56 Working outside your comfort zone can work wonders for your business
• 37:45 Experiencing personal rejuvenation through others’ creativity

GOLDEN NUGGET FROM TODAY’S SHOW

Alma says, “The thing that stymies people's creativity is their fear of being wrong, silly and embarrassed. However, what they don't realize is that they have more ideas than they can imagine."

CONNECT WITH ALMA DERRICKS

• Website - https://www.rev.la/founder
• Instagram - https://www.instagram.com/almaderricks
• Facebook - https://www.facebook.com/almaderricks
• LinkedIn - linkedin.com/in/almaderricks

CONNECT WITH JOHN CHISUM

• Website - https://www.johnchisum.com
• Instagram - @johnchisumofficial
• Facebook - https://www.facebook.com/johnchisumofficial
• Twitter - @johnchisumofficial
• Sign Up for John’s “31-Day Modevotional Email Series” - https://www.johnchisum.com

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ABOUT THE “ALL THE BEST WITH JOHN CHISUM” PODCAST

All the Best with John Chisum is designed to help you live a more creative and fulfilling life. Exploring faith, spirituality, self-help, motivation, and wellness, John interviews inspiring people from various backgrounds and beliefs to empower you to get up and do something cool with your life.