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GDPR Proof Attribution. Is Online Media Mix Modeling the Answer?
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Life after GDPR - Ep. #20 - GDPR Proof Attribution. Is Online Media Mix Modeling the Answer?
In this episode I’m joined by Petri Mertanen. Petri is a digital analytics consultant from Finland who has been active in the space for a long time. Recently, he has been working a lot on “Online Media Mix Modeling” to offer an alternative to digital analytic attribution modeling as we know it from tools like Google Analytics. It’s a potentially very interesting alternative for websites that have enough traffic to make use of it.
You can follow Petri on LinkedIn or check out his company website.
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Talk to you next week!
-Rick Dronkers
https://lifeaftergdpr.eu/episode-020/
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