US Privacy Legislation, The Global Privacy Control & SKAN4.0 with Cory Underwood

Life after GDPR

Life after GDPR - Ep. #18 - US Privacy Legislation, The Global Privacy Control & SKAN4.0 with Cory Underwood

Our first returning guest on the podcast! Cory Underwood joins me to discuss privacy legislation in the United States, the Global Privacy Control initiative and how that ties in with California’s CCPA and Apple’s SKAdNetwork 4.0 update and it’s implications on mobile marketing.

Cory is an Analytics Engineer at Search Discovery and very active on LinkedIn, Twitter, and MeasureSlack where he shares his knowledge on these topics. You should also follow his blog cunderwood.dev for regular updates on these topics.

Links mentioned in the podcast:

• Cory’s first Life after GDPR episode
• Cory’s blog post about Global Privacy Control
• Cory’s blog post about the upcoming Colorado Privacy Regulation
• Cory’s blog post about the Sephora case
• Apple’s SKAdNetwork developer docs
• Great podcast about SKAdNetwork 4.0 by Mobile Dev Memo

Make sure you follow the show:

• Follow LifeAfterGDPR on Twitter and on LinkedIn
• Follow the host Rick Dronkers on Twitter & LinkedIn.
• Subscribe to the show on Apple Podcast or Spotify or wherever you listen to podcasts by searching for "Life after GDPR"
• If you’d rather get notified by email, subscribe for updates via the lifeaftergdpr.eu website

If you want to help us out, please share the link to this episode page with anyone you think might be interested in learning about Digital Marketing in a Post-GDPR world.

Talk to you next week!

-Rick Dronkers

Full transcription available on our website.

https://lifeaftergdpr.eu/episode-018/