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FatTail: Moving from OMS to a marketplace
Manage episode 433798245 series 3331208
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FatTail is a SaaS-based technology company that provides solutions for deal automation primarily for premium publishers. Their core product is an Order Management System (OMS) that handles everything from inventory management to billing for direct sales. FatTail differentiates itself through a highly flexible and configurable system, integrations with CRM and ad servers, and by extending its functionality to include a marketplace that allows publishers to scale their inventory and automate transactions across multiple platforms. The company focuses on helping publishers optimize workflow efficiency and grow revenue.
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