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10 mistakes wedding venues are making
Manage episode 424509462 series 3331587
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Today I am addressing the 10 mistakes wedding venues are making and how to fix them. Whether you work in a venue, own a venue or are working as a wedding pro, this episode is for you. I cover a wide range of topics from pricing to show rounds and everything in between.
Want a training session for your venue team? Get in touch.
Time Stamps:
Not being transparent on pricing (00:00:00) Becca discusses the importance of transparent pricing on venue websites and the impact on couples' decision-making.
Hidden costs (00:02:40) Becca emphasizes the negative impact of hidden costs and the importance of upfront pricing to avoid surprising couples.
Complicated booking or inquiry processes (00:08:59) Becca highlights the need to simplify and streamline booking and inquiry processes for better customer experience.
Poor customer service interactions on reception (00:11:05) Becca discusses the impact of front desk staff on couples' first impressions and suggests ways to improve customer service.
Signage or poor arrival instructions (00:12:46) Becca emphasizes the importance of clear arrival instructions and signage for a stress-free experience for couples visiting the venue.
Negative culture amongst staff (00:17:08) Becca discusses the impact of a negative staff culture on customer experience and suggests ways to address it.
Recommended supplier list (00:18:52) Becca talks about the importance of regularly updating and refreshing recommended supplier lists for venues.
Refreshing Your Supplier List (00:19:54) Importance of regularly reviewing and updating the recommended supplier list for venues.
Proactively Engaging with Local Wedding Professionals (00:20:46) The significance of building positive relationships with local wedding professionals and organizing events to engage with them.
Creating Opportunities for Local Wedding Professionals (00:22:41) Hosting networking events and photo shoots at the venue to engage with the local community and professionals.
Selling the Dream Experience (00:24:36) Emphasizing the importance of providing a positive and memorable experience during venue tours, similar to the wedding day.
Visualizing the Dream Venue Setup (00:27:11) Strategies for helping couples visualize the wedding setup, including open events and using visual boards in each room.
Avoiding Over-Apologizing (00:29:01) The impact of over-apologizing and how to focus on positive features rather than highlighting the venue's shortcomings.
Emphasizing the Positives (00:32:35) Turning potential negatives into positives and proactively addressing any objections during venue tours.
Recap of Venue Mistakes (00:33:25) A summary of the key mistakes venues should avoid, including transparency in pricing, customer service, signage, and supplier list management.
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