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The power of word of mouth marketing - with Kevin Dennis
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The power of word of mouth networking is something I talk about frequently and in today's episode I talk to Kevin Dennis about how he has used it to build his own wedding business. From networking meetings to wedding days, Kevin builds connections everywhere, and his business has benefited as a result.
Kevin Dennis is the editor of Wedding IQ and the owner of Fantasy Sound Event Services.
Want to meet other likeminded wedding pro's so that you can share ideas, network and help each other out? Then why not go ahead and join my free Wedding Pro community over on Facebook:
https://www.facebook.com/groups/weddingprosreadytogrow/
Find out more about how I can help you grow your wedding business over on my website or Instagram page:
www.instagram.com/beccapountney
Helping out and building relationships (00:00:00) Kevin discusses the importance of helping others and building relationships in the wedding industry.
Introduction and background of Kevin Dennis (00:00:53) Becca introduces Kevin Dennis, his background, and his experience in the wedding industry.
Starting in the wedding industry (00:02:19) Kevin Dennis shares his journey into the wedding industry, starting as a DJ in high school and transitioning into his own DJ service.
Challenges and changes in the industry (00:06:51) Kevin discusses the significant changes in the industry, particularly the evolution of DJing from vinyl to digital.
Keys to success in the wedding business (00:07:58) Kevin emphasizes the importance of relationships and networking as key factors in his business success.
Building relationships and networking (00:10:30) Kevin discusses the significance of belonging to associations, local groups, and getting involved in the community for building relationships.
Effective networking and relationship-building (00:13:20) Kevin advises on the importance of genuine networking, listening to others, and taking time to build relationships.
Practical tips for networking (00:15:42) Kevin provides practical tips for effective networking, including feeling comfortable, bringing a wingman, and researching the guest list before attending an event.
The importance of personalization in networking (00:16:55) Emphasizing the impact of personalizing interactions and avoiding generic approaches at networking events.
The significance of business cards (00:17:28) Highlighting the enduring value of business cards and the impression they create in networking.
Professional email addresses and first impressions (00:18:37) Stressing the importance of using professional email addresses and the impact it has on initial perceptions.
Challenges in networking events (00:19:29) Discussing challenges such as alcohol-related issues and inappropriate behavior at networking events.
Etiquette and behavior at networking events (00:21:07) Addressing the importance of open communication and respectful behavior while networking.
Respect and professionalism at venues (00:22:15) Emphasizing the need for respect and professionalism while working at event venues.
Collaboration and respect for venue rules (00:25:10) Highlighting the significance of respecting venue rules and fostering collaborative relationships.
Welcoming new members in networking events (00:28:36) Discussing strategies to welcome and integrate new members into networking events.
Building relationships on the wedding day (00:29:57) Exploring the importance of building relationships with other suppliers and venues on the wedding day.
Collaboration with similar industry professionals (00:33:28) Highlighting the benefits of collaborating with professionals in the same industry and fostering positive relationships.
Referrals and Relationships (00:34:45) Discussion on the power of referrals, building relationships with competitors, and mutual support in the industry.
Collaboration in the Wedding Industry (00:35:38) Highlighting the healthy collaboration among wedding coordinators and photographers, emphasizing the benefits of working together.
Building Trust and Networking (00:36:37) Emphasizing the importance of trust-building, networking, and referring business to competitors for mutual benefit.
Embracing Change in Business (00:38:48) Kevin shares insights on being open to change, evolving with the industry, and the value of adapting to new ideas.
Conclusion and Networking Tips (00:41:16) Encouraging listeners to learn from the episode, build better relationships, and be courageous in networking while sharing contact information.
Mentioned in this episode:
Summer Support!
Looking for support with your wedding business or venue this season? I have put together some options for you. Wedding Pro Agency: Hand over some of your admin tasks to my team to give you some time back this summer. From social media posting to website updates, email sequences and crm set up, there are lots of ways we can help you. One to One support: I have two spaces to offer one to one support from June - August to help keep you in track. If you are interested, drop me an email: becca@beccapountney.com
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