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27 - Ultimate Guide to Content Marketing

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Manage episode 374225256 series 3332957
Content provided by Shelby Paige. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shelby Paige or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Social Media Marketing is both paid and organic. The one thing that connects the two is content. It's necessary to be posting content onto your channels and to have a strong content funnel strategy. In this episode, we talk about what content engages your audience at different levels of purchase intention. Remember, it takes 8-10 touchpoints for your audience to buy, so it's important to cater your social content messaging towards where they are in their customer journey.

  continue reading

33 episodes

Artwork
iconShare
 
Manage episode 374225256 series 3332957
Content provided by Shelby Paige. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shelby Paige or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Social Media Marketing is both paid and organic. The one thing that connects the two is content. It's necessary to be posting content onto your channels and to have a strong content funnel strategy. In this episode, we talk about what content engages your audience at different levels of purchase intention. Remember, it takes 8-10 touchpoints for your audience to buy, so it's important to cater your social content messaging towards where they are in their customer journey.

  continue reading

33 episodes

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