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Matt Halfhill: Creating Your Own Playbook
Manage episode 332001205 series 3333099
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20 years ago, while still in high school, this week’s guest registered the domain name for Nice Kicks — a brand that would grow into an epicenter of sneaker culture and change the way brands think about marketing and storytelling to this day. Matt Halfhill (@matthalfhill) joins the podcast to talk about the state of the sneaker industry, the importance of understanding your audience, and of course, his favorite sneakers of all time.
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