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Building A Challenger Brand With Charles Hague & Katherine Threadgold
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How do you use content to encourage a love of learning and help people overcome challenges in learning? In this episode of B2B Content Strategist host Amy Woods talks to Charles Hague, Head of Product Marketing, and Katherine Threadgold, Head of Brand at Glean, which is a personal study tool.
They both join the conversation with their different perspectives on being a challenger activist brand, developing brand awareness, how Glean reach their student-aged target market and the platforms that they have found most successful for that.
Katherine and Charles both share thoughts on AI and how they are using it to drive consistency and increase capacity, and the impact customer stories can have - not only externally as testimonials, but internally within the organization too.
Our host Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.
Find out about:
- Creating community enriched content
- Where AI can be most effective for content marketing
- The best use cases for social proof
Important Links & Mentions
- Katherine on LinkedIn https://www.linkedin.com/in/katherinehamilton1/
- Charles on LinkedIn https://www.linkedin.com/in/charles-hague-b4728b147/
- Glean https://glean.co/
- Content 10x: https://www.content10x.com/
26 episodes
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